Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
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Accession 2407<br />
ERNEST DICHTER PAPERS<br />
Writings & Drafts<br />
SERIES III SUBJECT FILES (cont’d)<br />
B-166 Drinking – What are You Going to Have, n.d.<br />
Drivers Education, 1972<br />
Drugs:<br />
Doctor‟s Psychology <strong>and</strong> Selling, from Drug <strong>and</strong> Cosmetic<br />
Industry, August 1955<br />
Interview with Drug Trade News, April 3, 1972<br />
Pharmaceutical Advertising, study for Pharmaceutical Advertising<br />
Club, 1955<br />
What Really Makes Doctors Tick, on lecture to Pharmaceutical<br />
Advertising Club, April 1955<br />
Why Tells You How, American Surgical Dealer, February 1973<br />
Your Customer in the Drugstore of Tomorrow (E.D.), Texas<br />
Pharmaceutical Association, July 29, 1959<br />
Youth & Drugs, 1970, 1983<br />
Drugs, Prescription – Consumer Attitudes Towards Filling<br />
Prescriptions, December 1971<br />
Drugs, Prescription – Should CIBA Introduce Color Into It‟s<br />
Prescription Drugs?, December 1968<br />
Drugs, Therapy – Unsatisfied Drug Therapy: Information Needs of the<br />
Physician, 1970<br />
Drugs & Toiletries – Psychological Marketing of – to Drug & Toiletry<br />
Group, Association of National Advertisers, January 12, 1954<br />
B-167 Dry Cleaners – Fabricare, n.d., 1976-1982<br />
Dry Cleaning:<br />
Commercial Laundry <strong>and</strong> Dry Cleaning in Northern New Jersey,<br />
June 1969<br />
Current Market for Commercial Laundry <strong>and</strong> Dry Cleaning<br />
Services, March 1971<br />
Misc., 1957, 1964<br />
Dynamic Society, n.d.<br />
Eastern Europe, June 1981<br />
Eating – Getting Your Family to Eat Right, December 1943<br />
Ecology – Misc. Clippings, 1969-1971<br />
Ecology Man, 1971<br />
Economic Survey – U.S./German, 1983<br />
64
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