Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
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Accession 2407<br />
ERNEST DICHTER PAPERS<br />
Writings & Drafts<br />
SERIES III SUBJECT FILES (cont’d)<br />
B-163 Buying:<br />
Underst<strong>and</strong>ing the Purchase Motivation (American Marketing<br />
Association), January 1954<br />
What Can Make Canadians Buy in 1957? Irving Gilman,<br />
Advertising & Sales Executive Club of Montreal, February 26,<br />
1957<br />
What Can Make People Buy in 1957?, article, Sales Management,<br />
November 10, 1956<br />
What Makes the Lady Buy – Hosiery Forum – Hosiery<br />
Merch<strong>and</strong>ising Magazine, January 1952<br />
What Makes Them Buy? – Sponsor – from H<strong>and</strong>book, Consumer<br />
Motivations, August 24, 1964<br />
Why People Buy, n.d.<br />
Why People Really Buy Goods, 1948<br />
Why The Consumer Buys (speech by Irving Gilman) New York<br />
City League of Advertising Agencies, February 1955<br />
Why You Buy, Enquirer, 1967, 1981<br />
Why You Buy, Family Circle, September 1967<br />
Buying (Important) – Frankfurter Zeitung, November 3, 1975<br />
Buying, Suburban – Suburban Buying, June 1957<br />
Campaign Insight, n.d., May 1972<br />
B-164 Canada, Tourism – How to Win Over American Tourists to A Holiday<br />
in Canada – The Globe <strong>and</strong> Mail, May 13, 1972<br />
Canada Study, n.d.<br />
C<strong>and</strong>idates – How People Really Feel About the C<strong>and</strong>idate – an<br />
Emotional Barometer, n.d.<br />
C<strong>and</strong>y:<br />
C<strong>and</strong>y Industry, n.d.<br />
Consumer Attitudes Towards, 1960<br />
C<strong>and</strong>y Marketer, July 1965<br />
Misc., 1970<br />
Proposal for Cadbury, Ltd., Confectionary Group, October 1973<br />
Publicity, 1954<br />
The Stepchild of the Pleasure Society, June 23, 1972<br />
X-Raying the C<strong>and</strong>y Customer, April 29, 1965<br />
C<strong>and</strong>y Industry, 1965<br />
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