Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES I DRAFTS OF WRITINGS (cont’d)
B-156 “Going for Hidden Gold in the Market Place”
“How Good a Manager are You?” (English, German)
“How Hot a Manager are You?”
“How to be a Top Manager”
“How to be Successful in a New Career”
“How to Gain Insight into Yourself” – Quiz book vol. 2
“How to Make Love and Money in a Waterbed Economy”
B-157 Human Factor
“Hunting for Motivations”
“In Search of Motivations”
B-158 “Interpretive versus Descriptive Research,” 1976
“Knowing the Real Why Leads to Knowing How
“Le Marketing Mis a Nu”
“Max the Mind Detector”
Modern Industrie (German) – Rough draft
“Money Therapy”
“The Most Effective Advertising and Motivational Appeals”
“Motivations?”
“Motivating Human Behavior”
“Motivating your Patients and Yourself”
“Motivational Research and the Pursuit of Life Goals,” 1959
“Motivations in Consumer Behavior” – Old copy
“Motivations in Human Behavior: An Introduction to Qualitative
Research”
B-159 “The Naked Manager” (English and German)
“Neus Denken bringt neue Markte”
“The New Way to Sell”
“The New World of Packaging,” 1975
“The Newspaper of Today and Tomorrow”
“Non-Future Shock” – Progress reports 1-4, 1971-1972
“Packaging”
Programmed learning course for “Total” pompistes (English and
French)
“Professional Polygamy”
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