Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Accession 2407<br />
ERNEST DICHTER PAPERS<br />
Writings & Drafts<br />
SERIES III SUBJECT FILES (cont’d)<br />
B-162 Banks:<br />
Bank of the Future, October 5, 1970<br />
Bank Presentation (for CBT. Also information of Banking Panel),<br />
September 11, 1973<br />
Bankers Trust Company (Preliminary Findings), n.d.<br />
Clearing House (Burroughs) – U.S.- New Tool for Banks:<br />
Motivation Research, December 1957<br />
Fair Play Principle, n.d.<br />
General, n.d., 1957-1968<br />
Manufacturers Hanover Trust, October 1971<br />
Misc. Clippings, Publicity, etc., 1972<br />
Money is Merch<strong>and</strong>ise – Speech before New York Financial<br />
Association, November 1953<br />
Money Motivations in Affluent Society, n.d.<br />
Motivational Bank Marketing, n.d.<br />
The New Bank Customer, n.d.<br />
Psycho-Quiz – How Well Do You Know Your Customers? (for<br />
Weigl & Co., n.d.<br />
B-163 Successful Banking in the 1970s, May 1970<br />
The Teller is the Seller, n.d.<br />
Teller-Seller – Ideas on Modern Banking, n.d.<br />
Baseball, misc., n.d., 1971<br />
Bathing – Miscellaneous Ideas, Clipping, etc., 1972<br />
Beauty Parlor Training, n.d., 1973<br />
Beauty Parlors (Hair &) – misc., in German, n.d.<br />
Beef, n.d., 1976<br />
Beer, 1976<br />
Beer (German), n.d., 1954-1967<br />
Beer – Publicity, n.d.<br />
Beer – Wort, 1971, 1974<br />
Behavioral Science, 1965-1967<br />
Behavioral Science:<br />
How to Change Attitudes, Public Relations Journal, August 1967<br />
The Strategy of Human Motivation, Public Relations Journal,<br />
October 1967<br />
It Ain‟t Necessarily So, Public Relations Journal, 1957<br />
50
Change language