Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-162 Australian Tourism, September 22, 1984
Austria – Initiative, Public, 1985
Austrian Shepherd‟s Shirt, n.d.
Automobile:
Buying it (“Confidential”), October 2, 1958
Buying Trends in the Automobile Field, January 1968
The Car – Friend or Foe?, 1966
How to Attract More Customers to the Auto Laboratory, October
1969
Marketing a New Motor Coach, March 1972
Volkswagen, 1961, 1972
What Different Types of Buyers Buy Different Types of Cars,
December 3, 1956
What the Car Means to Young People, n.d.
Automobile, Foreign – Psychology of the Small Foreign Car, 1960
Automobile Supplies – What Can Motivational Research do For the
Manufacturing of Automotive Chemical Specialties?, December 9,
1958
Aviation:
Air France – Report on Flight #070, n.d.
Notes on a 747 Flight, n.d.
Thinking About Learning to Fly?, March 18, 1968
Up, Up & Away, 1968
Aviation, Flying – How to Fly, n.d., 1970
Aviation, Planes – In-Flight Entertainment, 1965
Aviation, Safety – The Common Man – Up in Air, 1953
Babies, n.d., 1956
Babies – Keeping Up With Baby (Scenarios for Nova University),
1973
Baking:
Money Motivations in an Affluent Society (for Floss/Muthesius
Book, Germany) March 1971
Put the Emotions Back Into Baked Products, n.d., 1955
Bank Panel (Promotion of), 1971
Banks, n.d., 1971
49