Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-163 Breasts – Why Men Like, Love, and Fondle Breasts (see Cosmopolitan
Magazine), n.d.
Breasts – Why Men Like Breasts, n.d., 1968, 1973
Brochures – Ernest Dichter Associates brochures, n.d.
Brochures – old Institute for Motivational Research brochures &
clients, n.d., 1958
Building Materials – Lecture, Annual Conference (Red Cedar Shingle
Bureau), December 1954
Bureaucracy – The Pathology of a Bureaucracy, n.d.
Business Abroad, n.d., 1966
Business Management, 1970
Butter – American Butter Institute (Problems Confronting Industry),
October 22, 1951
Buyer Psychology – Psychology of Store Buyers (Psychologische
Brucken und Barrieren des Einkaufers), May 1968
Buying:
Are You Buying Names or Quality?, n.d.
Buying is an Expression of Creativeness, n.d.
Do You Really Know Your Customers, n.d., 1948
How the Shopper is Motivated (Dry Goods), January 12, 1955
Motives Underlying the Buying Act (Holland and England),
October 1953
Notes on Buying Motivations of Today‟s Women (interview
Fortune Magazine) June 1956
Psychodramatic Research Project on Commodities as Inter-social
Media, 1944, 1956
Purchases & the Real Motivations (Speech, Paris), 1953
Real Reasons Why People Buy, February 1, 1955
The Customer is Under the Microscope, n.d.
The Do it Yourself Nader, n.d.
The Myth of the Bargain Hunter (Supermarket News) February
1953
The Needs of Ten Buyer Types, E.D. (American Salesman)
November 1958
The Point of Point of Purchase – reprint Food Marketing, May-
June 1954
The Psychology of Buying, n.d.
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