Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-171 Packaging:
Consumer Revolution (J. Kishler substituted for W.
Schlackmann), National Flexible Packaging Association,
January 22, 1959
Die Psychologieder Verpackuns, for Umschau Magazine, July
1972
From the Shelves They Shout”Buy”, n..d, 1978
How to Sell Your Product in Today‟s Marketplace, Drug
Trade News, June 25, 1972
Kommunikation Durch Verpackung, reprint July 1972 Markt
Kommunikation, July 1972
The Limitations of Brass Instruments (Packaging Techniques
for Testing Effectiveness), n.d.
The Man in the Package (Paraffined Carton Research Council
booklet), 1957
The Meaning of Roundness & Squareness in Ice Cream
Containers, May 1957
Milestones (Brand Names Found) – Packaging: The Concrete
Representation of Your Brand Name, August 1959
Misc., n.d.
Motivational Research in Packaging (E.D.), The Package
Research Conference, May 22, 1957
Motivational Research Maps the Way to Package Sales (Bill
Schlackmann), Knitted Outerwear Times, May 1958
Motivational Research Maps the Way to Selling Packages, n.d.
Motivations & Hosiery – A New Packaging Approach for
Davenport, n.d.
Non-Verbal Symbolism in Packaging, Advertising, Editorial
Material (W. Schlackmann), March 13, 1959
The Package Concepts of the 1970s & Their Influence on the
Psychology of a Packaging Sale, May 7, 1968
Package Test (in German), n.d.
Packaging for the Future: A Psychological Bridge or Barrier,
April 30, 1965
Packaging in Europe, n.d.
Packaging Makes the Product, n.d.
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