Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
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SERIES II PUBLICITY (cont’d)<br />
Accession 2407<br />
ERNEST DICHTER PAPERS<br />
Publicity<br />
B-151 Resumés & biographies (English, German, Spanish)<br />
Revue der Reclame (Netherl<strong>and</strong>s), 1966<br />
Russian articles, 1965-1966 (includes Soviet criticism of <strong>Dichter</strong>)<br />
Sales – Psychological (German), 1982<br />
Salesmen training/selling (German), 1965-1966<br />
Shoe Talk – Personality of the month (South Africa), 1967<br />
Sin <strong>and</strong> fun (German), 1983<br />
Smits (Dutch), 1967<br />
Solidarität, 1970<br />
South Africa – Newscheck, 1963<br />
South African publications, 1961-1967<br />
Spanish publications, 1963-1969<br />
Speigel – German publicity, 1968<br />
Stimulus – “How to capitalize on word-of-mouth advertising,” 1967<br />
Strategie im reich der wünsche, 1961<br />
The Strategy of Desire (English & German), 1958-1963<br />
Studi I Ricerche, 1961<br />
Stuttgarter Zeitung, 1971<br />
Svoboda & Co. (German), 1970<br />
Sweden, 1964-1969<br />
Switzerl<strong>and</strong> – Motivation research, 1966<br />
Tages Anzeiger, 1977<br />
Textil-Forum – German publicity, 1963<br />
B-152 Textil-Wirtschaft – German publicity, 1967-1968<br />
Troost – German publicity, 1962<br />
“Two Decades of Motivational Research”<br />
U.S. publicity, 1970-1979<br />
Überzeugen – Nicht Verführen, 1972-1973<br />
Up to Date – German publicity, 1969<br />
Venezuela<br />
“The Verbal Illusion” (English, German), 1960-1971<br />
Warum Eigentlich Nicht?<br />
Warum magazine (German), 1976<br />
“Werben und Verkaufen” – German publicity, 1963-1972, 1977<br />
Werbe-Rundschau – German publicity, 1967<br />
“What’s Your Emotional Age?” 1973<br />
40
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