Ernest Dichter Papers - Hagley Museum and Library

More documents

Recommendations

Info

Accession 2407 ERNEST DICHTER PAPERS Writings & Drafts SERIES III SUBJECT FILES (cont’d) B-162 Advertising Bans – e.g. Cigarettes, n.d. Advertising Media: Depth of Media Penetration, n.d. Ten New Concepts in Media Research, prepared for MediaScope from Talk before Media Research Directors‟ Association, 1959 Aging: How Well Do You Know Older People, n.d. Woman of Anonymous Age, 1972 The AHA! Experience, n.d. Air Conditioning – York Air Conditioning, May 16, 1967 Air Lines – Release re: Japan Air Lines, n.d. American – What is an American?, n.d. American Way, September 1970 American Foreign Policy: Changing America‟s Image Abroad, Overseas Press Club, October 16, 1957 [file 1] Why do They Hate Us, draft to New York Times, May 15, 1958 [file 2] A Goal for American Foreign Policy as Seen by a Psychologist, E.D., May 13, 1958 [file 3] The Psychology of International Marketing, E.D. Press Luncheon, 21 Club, New York City, December 11, 1958 [file 4] Khrushchev Visit: The Role of Social Research, Prod. (Political Research: Organization & Design), September 1959 [file 5] America‟s Image in Today‟s World – National Military – Industrial Conference, April 27, 1960 [file 6] Appearance – Seven Vital Things About Your Appearance, n.d. Appliances, Household: Homemaking & Appliances, 1945 [file 1] Electrical Appliances Release – National Electrical Manufacturers Association, November 1955 [file 2] How to Sell to the Modern Housewife – Wagner Manufacturing Company, January 17, 1958 [file 3] A.R.F., September 1983 Art Instruction Inc., n.d., 1953 Atomic Energy, n.d., 1945-1947 Australia – Australia <strong>and</strong> Advertising, 1961 48
Accession 2407 ERNEST DICHTER PAPERS Writings & Drafts SERIES III SUBJECT FILES (cont’d) B-162 Australian Tourism, September 22, 1984 Austria – Initiative, Public, 1985 Austrian Shepherd‟s Shirt, n.d. Automobile: Buying it (“Confidential”), October 2, 1958 Buying Trends in the Automobile Field, January 1968 The Car – Friend or Foe?, 1966 How to Attract More Customers to the Auto Laboratory, October 1969 Marketing a New Motor Coach, March 1972 Volkswagen, 1961, 1972 What Different Types of Buyers Buy Different Types of Cars, December 3, 1956 What the Car Means to Young People, n.d. Automobile, Foreign – Psychology of the Small Foreign Car, 1960 Automobile Supplies – What Can Motivational Research do For the Manufacturing of Automotive Chemical Specialties?, December 9, 1958 Aviation: Air France – Report on Flight #070, n.d. Notes on a 747 Flight, n.d. Thinking About Learning to Fly?, March 18, 1968 Up, Up & Away, 1968 Aviation, Flying – How to Fly, n.d., 1970 Aviation, Planes – In-Flight Entertainment, 1965 Aviation, Safety – The Common Man – Up in Air, 1953 Babies, n.d., 1956 Babies – Keeping Up With Baby (Scenarios for Nova University), 1973 Baking: Money Motivations in an Affluent Society (for Floss/Muthesius Book, Germany) March 1971 Put the Emotions Back Into Baked Products, n.d., 1955 Bank Panel (Promotion of), 1971 Banks, n.d., 1971 49
Page 1 and 2: Hagley Museum and Library P.O. Box
Page 3 and 4: HISTORY Accession 2407 ERNEST DICHT
Page 5 and 6: HISTORY (cont’d) Accession 2407 E
Page 15 and 16: Accession 2407 ERNEST DICHTER PAPER
Page 19 and 20: B-1 1 - 37 B-2 38C - 54D B-3 55 - 6
Page 21 and 22: B-79 1752G - 1765C B-80 1767A - 179
Page 23 and 24: Indexes to Studies: (Cont’d) B-21
Page 27 and 28: SERIES II NEWSLETTERS Accession 240
Page 29 and 30: SCOPE AND CONTENT NOTE Accession 24
Page 35 and 36: SERIES III SEMINARS (cont’d) Acce
Page 37 and 38: SCOPE AND CONTENT NOTE Accession 24
Page 39 and 40: SERIES II PUBLICITY (cont’d) Acce
Page 49: Accession 2407 ERNEST DICHTER PAPER
Page 101 and 102:
Accession 2407 ERNEST DICHTER PAPER
Page 103 and 104:
SCOPE AND CONTENT NOTE Accession 24
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
Page 145 and 146:
Page 147 and 148:
Page 149 and 150:
Page 151 and 152:
Page 153 and 154:
Page 155 and 156:
SERIES IV UPSTAIRS FILES Accession
Page 157 and 158:
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
Page 167 and 168:
Page 169:
show all

Ernest Dichter Papers - Hagley Museum and Library

Create successful ePaper yourself

Delete template?

Save as template?