Ernest Dichter Papers - Hagley Museum and Library

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SERIES II PUBLICITY (cont’d) Accession 2407 ERNEST DICHTER PAPERS Publicity B-151 Resumés & biographies (English, German, Spanish) Revue der Reclame (Netherlands), 1966 Russian articles, 1965-1966 (includes Soviet criticism of Dichter) Sales – Psychological (German), 1982 Salesmen training/selling (German), 1965-1966 Shoe Talk – Personality of the month (South Africa), 1967 Sin and fun (German), 1983 Smits (Dutch), 1967 Solidarität, 1970 South Africa – Newscheck, 1963 South African publications, 1961-1967 Spanish publications, 1963-1969 Speigel – German publicity, 1968 Stimulus – “How to capitalize on word-of-mouth advertising,” 1967 Strategie im reich der wünsche, 1961 The Strategy of Desire (English & German), 1958-1963 Studi I Ricerche, 1961 Stuttgarter Zeitung, 1971 Svoboda & Co. (German), 1970 Sweden, 1964-1969 Switzerland – Motivation research, 1966 Tages Anzeiger, 1977 Textil-Forum – German publicity, 1963 B-152 Textil-Wirtschaft – German publicity, 1967-1968 Troost – German publicity, 1962 “Two Decades of Motivational Research” U.S. publicity, 1970-1979 Überzeugen – Nicht Verführen, 1972-1973 Up to Date – German publicity, 1969 Venezuela “The Verbal Illusion” (English, German), 1960-1971 Warum Eigentlich Nicht? Warum magazine (German), 1976 “Werben und Verkaufen” – German publicity, 1963-1972, 1977 Werbe-Rundschau – German publicity, 1967 “What’s Your Emotional Age?” 1973 40
SERIES II PUBLICITY (cont’d) Accession 2407 ERNEST DICHTER PAPERS Publicity B-152 “Why Not?” (German), 1977 Wie konnen wir Produkte für die Zukunft finden, 1977 Wien Aktuell, 1973 Wirtschafts Woche, 1976-1977 Zehn neue Leitgedanken in der Mediaforschung, n.d. 41
Page 1 and 2: Hagley Museum and Library P.O. Box
Page 3 and 4: HISTORY Accession 2407 ERNEST DICHT
Page 5 and 6: HISTORY (cont’d) Accession 2407 E
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Page 19 and 20: B-1 1 - 37 B-2 38C - 54D B-3 55 - 6
Page 21 and 22: B-79 1752G - 1765C B-80 1767A - 179
Page 23 and 24: Indexes to Studies: (Cont’d) B-21
Page 27 and 28: SERIES II NEWSLETTERS Accession 240
Page 29 and 30: SCOPE AND CONTENT NOTE Accession 24
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Ernest Dichter Papers - Hagley Museum and Library

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