Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
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Accession 2407<br />
ERNEST DICHTER PAPERS<br />
Writings & Drafts<br />
SERIES III SUBJECT FILES (cont’d)<br />
B-170 Motivation Research, (Goetz Beer), Management Methods,<br />
November 1957<br />
Motivational Learning, n.d., 1964-1968<br />
Motivational Reference Unit, October 17, 1955<br />
Motivational Research:<br />
How Motivation Research Can Help (for Department Stores),<br />
n.d.<br />
Is Motivational Research a Science, October 10, 1958<br />
Motivational Research-A Merch<strong>and</strong>ising Tool, 1969<br />
One Picture, 10,000 Words <strong>and</strong> Still No Sale…, n.d.<br />
Speech by E.D. – The Basic Principles of Motivational<br />
Research, November 19, 1959<br />
Motivational Research in Developing Countries, n.d.<br />
Motivational Research Methodology, n.d.<br />
Motivational Tools, n.d.<br />
Motivating Your People, n.d.<br />
Motivations:<br />
Searching for Motivations (lecture), n.d.<br />
Seminars: Trends, Impulses, Motivations (Starnberg am See),<br />
May 1980<br />
What is Real – <strong>and</strong> What Isn‟t, n.d.<br />
Motivations Abroad, 1966-1967<br />
Motivations Abroad:<br />
Don‟t Call Me a Salesman, n.d.<br />
Some People Don‟t Like to Make More Money, 1966<br />
Motor Trade Executive, London Engl<strong>and</strong> – Car Ownership,<br />
December 1966<br />
Moving, n.d.<br />
MRP (Motivating Response Patterns), n.d., 1956-1957<br />
<strong>Museum</strong>, n.d., 1977<br />
B-171 Nagging, n.d.<br />
National Enquirer, 1975<br />
National Enquirer, n.d.<br />
National Observer Publicity on E.D., Marshall McLuhan, May 30,<br />
1966<br />
78
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