Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-173 Research, Creative:
What This Ad Business Needs is Creative Research, June 4, 1954
Research, Market:
Depth Interviewing, n.d.
Market Research Method, notes on, n.d., 1942
Market Research Speech, April 1943
New Dimension in Market Research, n.d.
Psychology and Market Research, Harvard Business Review, n.d.
Research Method Dilemma - American Marketing Association,
Chicago, December 1950
Sound Approach to Market Research, n.d.
Understanding the Why of Human Actions, speech for American
Marketing Association, December 1942
Use of Psychology in Marketing Research, National Industrial
Conference Board, February 1949
Research, Motivation, n.d., 1948-1958
Research, Motivation, n.d., 1951-1957
Research, Motivation – Motivational Research for Continued
Prosperity, n.d.
Research, Motivational, n.d., October 1955
Research, Motivational:
7 Pitfalls from Motivational Research (notes for monthly Memo),
June 1955
13 Basic Safe-Guards of Reliability, Validity and Practical
Usefulness of Motivational Research, n.d.
Applied Psychology (E.D.), Encyclopedia Britannica Inc., July 23,
1958
Brand Image and National Image, Belgian AAA, October 19-21,
1959
Credo For Modern Research & Advertising, 1958
E.D. Speech on Motivational Research – British Chamber of
Commerce, Sao Paulo, October 1959
Growth Through Improved Human Motivation, (Irving Gilman),
October 30, 1958
B-174 How Motivational Research Can Help Advertising - Ohio State
University Advertising Conference, October 1954
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