Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-162 Ad Testing :
Five Point Test Helps You Check How Well Your Ads Are
Working – Food Business, August 1954
Ads, Various, 1971
Advertisers:
Are Advertisers Losing Out on Sex Appeal?, n.d., 1969
IG – Advertisers Have an Obligation to Help the Consumer
Decide, January 30, 1956
Advertising, n.d.
Advertising:
Ad Behind the Ad (Advertising Club, Los Angeles),
February 1954
Ad Behind the Ad (Notes on St. Louis Speech), May 1954
Ad Quiz, n.d., September, 1946
Advertising of the Future – Zurich Speech – Gisler & Gisler,
June 5, 1973
Beauty May Be a Beast to Sales, October 1953
A Credo for Modern Research and Advertising – Advertising
Federation of America, Miami Beach, June 11, 1957
Do Your Ads Really Carry Your Message, n.d.
Dr. E. Dichter and the Ad Game, n.d.
Enjoyable Advertising Sells Best, 1971
Eulen Nach Athen Tragen (Carrying Coal to NewCastle)
Marktwirtschaft, 1969
Five Real Reasons for Client-Agency Changes (Reprinted from Art
in Advertising) September 1954
How Word of Mouth Advertising Works – Harvard Business
Review, Boston, November 1966
Human Motivations in Relation to Advertising Themes, June 11,
1951
Is Your Advertising Talking Yesterday‟s Language, March 1953
Is Your Advertising Working For You?, n.d.
Luncheon Address – Continental Advertising Agency Network
Conference, Toronto, May 1954
Mass Motivations and Advertising, November 1953
Miscellaneous Clippings, Publicity, etc., 1964-1970
More Humor in Advertising, n.d.
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