Ernest Dichter Papers - Hagley Museum and Library

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Accession 2407 ERNEST DICHTER PAPERS Writings & Drafts SERIES III SUBJECT FILES (cont’d) B-166 Department Stores: How to Build Salesman Loyalty, September 1955 How to Increase Patronage, March 1971 Motivating Department Store Customers – Roundtable Conference, White Sulphur Springs, WV, April 1954 Notes on Lecture, Associated Merchandising Corp., February 1954 Store for Merchandising – or People?, n.d. Strategic Departments Can Push Traffic and Sales (submitted to Stores, not published), n.d. Design – The Researcher is the Designer‟s Best friend (E.D.) Food Field reporter, May 23, 1958 Desire – The Strategy of Human Desires, n.d. D.I.B. – Publicity on D.I.B. Conference – Consumer of Tomorrow, October 23, 1967 Dichter, n.d., 1970 Dichter, n.d., 1945-1959 Dichter – French Articles, n.d., 1937 Dictionary, n.d., 1970 Dieting – Miscellaneous Clippings, Publicity, etc. & How to Stick to a Diet, Journal of Living, October 1943, October 1968 Direct Mail – The Psychological Approach to Direct Mail, n.d., 1955 Direct Mail Advertising (Sue White), n.d., 1973-1974 Direct Selling: An Answer to Consumerism, May 22, 1972 Consumerism – A Challenge to The Industry, n.d. Forbes Magazine, August 1971 Misc. Publicity, Clippings, Etc., 1972 Persoenlicher Verkauf die Aelteste und die Neueste Verkaufs Methode, May 1973 Direct Selling Association, n.d., 1970-1975 Dishwashers – Waste King Corporation, 1959 Disposables – Have Patrons Accepted Disposeables-Aabsolutely-or- Conditionally?, 1970 Distribution – Evaluation of, 1969 Divorce, n.d., 1972 Do it Yourself – Do-It-Yourself and You, September 1954 Do-it-Yourself – Why You Do It Yourself (draft), November 1955 62
Accession 2407 ERNEST DICHTER PAPERS Writings & Drafts SERIES III SUBJECT FILES (cont’d) B-166 Doctors, n.d. Doctors, 1953-1954 Doctors, 1955-1962 Doctors, April 26, 1972 Doctors: Are Social Attitudes Changing – Speech, American Hospital Association, September 19, 1955 The Aura around the Present Day Doctor (Luders-Lohde) February 1969 Communicating With Physicians – Lecture, New York, April 23, 1973 Do Your Patients Really Like You – New York State Medical Association, May 1953 Doctor-Patient Relationships – reprints from Readers Digest, Post, American Anthropologist, 1953-1956 The Doctor‟s Human Relationships (E.D.), District Medical Council of Washington, DC, March 27, 1958 How to Attract Your Kind of Patients, Medical Economics, May 26, 1958 and June 12, 1967 How to Get More From Your Doctor (E.D.), Journal of Living, April 1954 How to Save Your and Your Patient‟s Time, n.d. Human relationships as Applied to Doctor-Patient Relationships – Academy of Medicine, Toledo, OH, October, 1953 Lecture, American Medical Association, Los Angeles, December 1951 Something New in Patient Relations, Medical Economics, 1951 What Makes Doctors Tick? Modern Medicine, July 1955 Doctors (Hospitals) – Hospital Patient Relationship, Modern Hospital, 1954-1955 Dogs: Faithful – Misc. Clippings, Publicity, etc., re: Old Faithful Pets, 1972 What Motivates the Dog Owner, September 15, 1955 Why Do People Love Dogs, 1972 Dogs, Food – Creative Memorandum on Dog Food, April 1967 Dreams – Are You a Day Dreamer, n.d. 63
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Hagley Museum and Library P.O. Box
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HISTORY Accession 2407 ERNEST DICHT
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