Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-175 Selling:
How to Tailor your Selling to the Individual Prospect (E.D.)
American Salesman, January 1959
The Human Being in the Job of Buying (E.D.) American Salesman,
January 1959
Motiviertes Verkaufen, Faz Blick Durch Die Wirtschaft, March 15,
1965
Selling American Products in Germany, n.d.
Total Selling Though Motivational Research – Sales Executives
Club of New York, June 4, 1959
Semantics, n.d., 1949-1957
Senses – Are You Out of Your Senses, n.d.
Sensuous – Creating the Sensuous Store, POPAI speech Chicago,
“Pulling the Motivational Sales Trigger”, October 3, 1973
Sex:
At What Point Do People Become Squeamish About Sex in a TV
Commercial (Dr. Tibor Koeves), Sponsor Magazine, February
4, 1958
Clothes and Sex, n.d.
Does Your Husband Consider You a Good Lover, n.d.
Misc., n.d., 1957-1971
What a Woman Can Learn from Kinsey Report (not published),
January 1949
What Causes Sexual Abnormalities, n.d.
What Kind of Lover is Your Husband, June 1948
What You Should Learn From the Kinsey Report, Real Romances,
June 1948
Why Men are Unfaithful, Real Romances (Love Clinic), 1947
Shoes:
Notes on Talk by E.D. at National Shoe Manufacturers
Association, February 1954
Publicity, n.d., 1963
Qualitat Mode und Stil Geben Hand in Hand, n.d., 1975-1976
Shoes, Purchase – Shoe Purchase Motivations, September 9, 1963
Shoes, Women‟s – The Naked Foot of the Woman, August 1965
Shooting – Kennedy, 1968
Silver, Informational – International Silver – Sales Platform, n.d.
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