Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-166 Department Stores:
How to Build Salesman Loyalty, September 1955
How to Increase Patronage, March 1971
Motivating Department Store Customers – Roundtable
Conference, White Sulphur Springs, WV, April 1954
Notes on Lecture, Associated Merchandising Corp., February 1954
Store for Merchandising – or People?, n.d.
Strategic Departments Can Push Traffic and Sales (submitted to
Stores, not published), n.d.
Design – The Researcher is the Designer‟s Best friend (E.D.) Food
Field reporter, May 23, 1958
Desire – The Strategy of Human Desires, n.d.
D.I.B. – Publicity on D.I.B. Conference – Consumer of Tomorrow,
October 23, 1967
Dichter, n.d., 1970
Dichter, n.d., 1945-1959
Dichter – French Articles, n.d., 1937
Dictionary, n.d., 1970
Dieting – Miscellaneous Clippings, Publicity, etc. & How to Stick to a
Diet, Journal of Living, October 1943, October 1968
Direct Mail – The Psychological Approach to Direct Mail, n.d., 1955
Direct Mail Advertising (Sue White), n.d., 1973-1974
Direct Selling:
An Answer to Consumerism, May 22, 1972
Consumerism – A Challenge to The Industry, n.d.
Forbes Magazine, August 1971
Misc. Publicity, Clippings, Etc., 1972
Persoenlicher Verkauf die Aelteste und die Neueste Verkaufs
Methode, May 1973
Direct Selling Association, n.d., 1970-1975
Dishwashers – Waste King Corporation, 1959
Disposables – Have Patrons Accepted Disposeables-Aabsolutely-or-
Conditionally?, 1970
Distribution – Evaluation of, 1969
Divorce, n.d., 1972
Do it Yourself – Do-It-Yourself and You, September 1954
Do-it-Yourself – Why You Do It Yourself (draft), November 1955
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