Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-174 Research, Motivational:
How To Find and Solve Hidden Human Problems in Effective
Newspaper Promotion, n.d., 1954
Is Motivation Research A Science? – report of interview with E.D.
& Charles Templeton, October 10, 1958
Marketing, Merchandising and Motivations - AMA New York
Chapter Newsletter, April 1955
Mass Motivations and Advertising, n.d.
Motiv-Forschung (E.D. in German), Frankfurter Allgemeine, May
31, 1958
Motivation & Advertising (E.D.) Magazine for Market & Opinion
Research #3 (German), 1958
Motivation Research & The Future of Advertising (E.D.), contacts
– Paris, April 1, 1958
Motivational Research, n.d.
Motivational Research (delivered in French and German), March
1956
Motivational Research & Depth Communication, by E.D., June 30,
1959
Motivational Research & The Art of Business – (writing S.I.
Lesser) ABWA Bulletin, February 1958
Motivational Research: Friend or Enemy of Agencies, June 1959
Motivational Research in The “Forward Look” - Goetz Brewery
Show, April 1956
Motivational Research Today (Irving Gilman), August 1957
Motivational Research Today (Di Cyan & Brown), July 18, 1959
Motivational Research, The Key to Opinions, Commercial and
Public, n.d.
Notes on Seminar at NYU – Dr. Dichter, January 28, 1959
Practical Applications of Motivational Research to Trade and
Industrial Advertising, November 1954
Projective Techniques – summary of remarks, American Marketing
Association, June 1955
Research in Perspective – letter to editor, Advertising Agency
Magazine, n.d.
Scientifically Predicting & Understanding Human Behavior, 1955
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