Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-169 Hospitals – Modern Hospital, n.d.
Hotels & Motels:
America on the Move, May 11, 1959
The Little Extras Make the Difference, October 20, 1967
Tomorrow‟s Traveler and Duncan Hines, June 1959
Housecleaning Products – The Psychology of Housecleaning
Products, May 1957
Housing:
The Home, n.d.
How Psychology Sells a Home, n.d.
The Liberated Home (in German), October 14, 1968
Miscellaneous, 1959-1968
Why Mr. Jones Said No – Selling The House is More
Important than Selling Client, Ohio Real Estate Boards,
September 22, 1958
Hubert Humphrey, n.d., 1970
Hygiene, Feminine Personal, n.d.
Ice Cream – No More Ice Cream? (William Schlackman) for Ice
Cream Field, May 1959
Incentives:
Changing Spirit of Business Gifts & Incentives, Business
Management, July 1970
How to Use Psychology Incentives, n.d., 1956, 1976
Incentive Travel Gets Stamp of Approval, October 25, 1964
Income – Psychology and Buying Habits of Upper Income Levels,
1968
Industrial College of the Armed Forces, Washington, DC – Human
Factors in Counterinsurgency Operations: Vietnam, 1964-1965
Industrial Marketing:
Address to National Paint & Varnish & Lacquer Association
(E.D.) New York, November 5, 1957
How to Motivate the Technical-Minded Consumer (E.D.),
Industrial Research, February 1959
Industrial Buyers are Human Too, article for Industrial
Distribution, December 1973
Innovation (Creativity), n.d., 1973-1974
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