Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-162 Advertising:
New Ads Sell Old Brews (Piels, Pabst, Goetz) Tide Magazine,
August 10, 1955
The Newspaper as Advertisement in the Future: Salenger
Nachrichten, n.d.
Notes from Lecture to Advertising Club, Chicago, n.d.
Personality Plus – The Key to Successful Beer Advertising,
Brewers Digest, March 1955
Publicity – Business Management – Articles-Sales Incentives,
August 1965, June 1968, September 1968
Remarks by JK “Mass Motivation Research in the Forward Look”,
October 14, 1955
Realism before Glamour in Advertising – Dichter, November 20,
1964
Six Reasons Why Your Award Winning Ad May Not Sell, 1972
Speech – Advertising Age Creative Workshop “Creativity Based on
Facts” July 21, 1966
Speech - Ohio Valley Industrial Advertising, April 28, 1955
3 Ways to Produce Understanding Advertising – Adv. Agency &
Adv. & Selling, February 1954
12 Principles to Improve Advertising – Speech SIB Seminar in
Germany, June 9, 1970
To Influence People-Know Them, 1950
Twelve Common Pitfalls (Lecture – Chicago Tribune)
November 1950
Using Animals Instead of Girls Half Clad, July 14, 1971
What Makes Advertising Effective to the Reader, n.d.
Why Accounts Leave Home, Advertising Agency Magazine,
November 1954
Why Don‟t You Use Psychology, n.d.
Advertising (International) – Awakening of Desires-The Major Job
of….. (Special Supplement Herald Tribune) June 27, 1967
Advertising, Outdoor – How to Increase Outdoor Advertising, October
1969
Advertising, Truth in – An Exciting New Approach – Speech, Ad
Institute – Back to Basics, April 19, 1973
Advertising Agencies, n.d., 1955-1967
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