Ernest Dichter Papers - Hagley Museum and Library

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Accession 2407 ERNEST DICHTER PAPERS Writings & Drafts SERIES III SUBJECT FILES (cont’d) B-165 Constipation – Worry Can Constipate You (Journal of Living), March 1944 Consumer: Changing American Taste – Consumer Trends (Advertiser’s Digest), July 1956 Consumer Attitudes – Fundamental Considerations, January 1947 Consumer Confrontation Laboratory, July 1971 Consumer Encounter Library (memo), n.d. The Consumer of 1970, March 2, 1965 Consumer of Tomorrow, n.d. Consumer, Understanding the New, June 1956 The Consumer‟s World in 1956 (Tide Magazine), n.d. Der Konsument Im Jahre 1975, n.d. Do You Really Know Your Customers?, 1947 Konsument Von 1957 and/or Der Verbraucher Von Morgen – based on DIB Speech, October 1967 Neue Konsumtendenzen in Den Staaten (Werbern & Verkaufen), March 1972 The New American Consumer (notes) – Public Utilities Advertising Association, May 1956 Notes on Speech at Notre Dame, April 1956 Notes on Speech to Paraffin Carton, Council, Annual Meetings, Chicago, March 11, 1953 Psychological Strategy for Today‟s Market (Irving Gilman) Home Appliance Builder, July 1958 Understanding – The Way to Reach the Consumer, June 1953 What the Consumer Really Thinks – Brief Publishing Company, November 1955 The World Consumer – Harvard Business Review, n.d. Consumer Confrontation Laboratory (prospectus), July 1971 Consumer Encounter Laboratory, n.d. Consumer Motivation – Clippings, Publicity, etc., 1965 Consumer Protection: Are You Buying Names or Quality?, n.d. Consumer Protection Starts with You, n.d. The Do It Yourself Nader, n.d. Consumerism, n.d., 1971, 1973 58
Accession 2407 ERNEST DICHTER PAPERS Writings & Drafts SERIES III SUBJECT FILES (cont’d) B-165 Consumerism – Motivations Behind.., August 1972 Conventions – Outline of Convention Programs Featuring Motivational Research, n.d. Cookies & Crackers, background info on, n.d. Cooking: How Cooking Can Help Your Mind – Journal of Living, September 1943 How To Be Happy While Cooking, n.d. Outline – Programmed Instruction in Cooking, May 1, 1968 Why Men Marry Women Who Are Good Cooks, n.d. Cosmetics, n.d., 1972-1979 Cosmetics: Back to Natural Cosmetics – Eternal Virginity?, December 8, 1971 Expression, n.d. How to Analyze a Lipstick – Pageant, 1955 The Inner Jones, n.d. Kosmetik Gross Geschrieben – Publicity, n.d. Kosmetik Im Trend Unserer Gesselschaft, n.d. Men‟s Cosmetics, n.d. Mirror, Mirror, n.d. Motivations & Masculine Cosmetics, n.d., 1970 „Natural‟ Fad Termed Hawking Back to Virginity, December 27, 1971 The New Beauty & Motivation for Beauty, 1968-1972 Psychologie Des Augen-Make-Up (Luders-Lohde – Toscana Young Fashion, September 30, 1970 Cosmetics & Doctors – for Mrs. Lüders-Lohde, Hamburg, 1969 Cosmetics of the Future, May 30, 1974 Cooperation: Job for Applied Psychology, n.d. Psychology of Cooperation, n.d. What Motivates People to Participate in Co-Ops (Irving Gilman), July 5, 1953 Who Is Fit For Cooperative Farming?, 1943 Cooperatives – France, February/March 1967 Corporations - Corporations Are Consumers Too, n.d. Coupons, 1972 59
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HISTORY Accession 2407 ERNEST DICHT
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