Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-171 Packaging:
Packaging Psychology Interview with Goerth of Package
Engineering, March 11, 1971
Packaging Review – The Mass Market is Dying Out,
November 1964
The Researcher is the Designer‟s Best Friend, Food Field
Reporter, May 23, 1958
Western Advertising – Is Your Package a Friend or Foe?, 1965
What Packaging Really Means, Paraffined Carton Research
Council, 1952
Packaging, Misc., n.d., 1957-1972
Packaging Design, 1972
Paint – Norway – Sisu [paint] “After” Ads, n..d, 1962
Panic – Panic Savers, n.d.
Panty Hose (misc.), 1970-1972
Pentagon, n.d.
Perfumes, n.d., 1956
Perfumes – Perfume and Human Motivations (Irving Gilman),
American Society of Perfumers, March 21, 1956
Personality – Isolating Western Attitudes, Western Advertising, April
1955
Personnel – Menschen Passen in Kein Schablonen (How to Overcome
Personnel Problems), Faz Blick Durch Die Wirtschaft, Frankfurter
Zeitung, April 25, 1966
Persuasion – Madison Avenue – reprint from The Strategy of Desire,
September 1, 1960
Pet Food – What Motivates the Dog Owner,(summary E.D.), American
Feed Manufacturers Association, September 1955
Pet Nutrition, n.d.
B-172 Pharmaceutical:
APhA (American Pharmaceutical Association) Urged to Back Rx
Price-Posting, American Druggist, 1972, 1974
Communicating the Value of Comprehensive Pharmaceutical
Service to Consumer, 1973
Pharmacist – Article in French – Le Pharmacien Veut Tout Savoir Sur
Les “Specialities” Qu‟Il Vend, n.d.
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