Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-174 Research, Motivational:
Scientifically Predicting & Understanding Human Behavior (Irving
Gilman) Publicity Club, London, September 1957
Series of Articles for Dallas Times Herald, December 11, 1957
Size of the Sample & Role of Hypothesis in Motivational Research
(E.D.) Gesellschaft Fur Marktforschung, 1958
Speech on Motivational Studies (E.D.), Barcelona Spain, June 16,
1958
Text of Dr. Dichter‟s Speech before Sales & Advertising Club of
Toronto, February 10, 1959
What is Motivational Research? (E.D.), European Productivity,
1956
What‟s New in Motivational Research (F. Millman), Brooklyn
State Psychiatric Forum, December 4, 1958
Why Motivational Research Works (E.D.), ESOMAR-WAPOR
Conference, Gothenburg Sweden, August 26-30, 1957)
Research Organizations – Services, Facilities, n.d., 1975-1985
Research Procedure:
17 Suggestions for Effective Depth Interviewing (note to
interviewers), n.d.
Comments on Motivational Research, n.d.
The Depth Interview in Motivational Research: General Info for
Interviewers, n.d.
Depth Interviewing Talk – Market Research Council, October 15,
1943
Projective Techniques, Projective Methods, Projectives, 1954
Psychodramatic Research Project on Commodities as Inter-social
Media, (E.D.), November 1944
Psychological Research – A New Dimension in Market Research,
n.d.
Small Sample Studies: A Sound Approach to Market Research,
n.d.
Restaurants, n.d., 1955, 1971
Restaurants:
Neues Menue Fuer Restaurant Marketers, April 1971
New Menus (in English and German), April 1971
Newsday, Menus – Menus Mix Fact & Fancy, n.d.
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