Ernest Dichter Papers - Hagley Museum and Library

More documents

Recommendations

Info

Accession 2407 ERNEST DICHTER PAPERS Writings & Drafts SERIES I DRAFTS OF WRITINGS (cont’d) B-156 “Going for Hidden Gold in the Market Place” “How Good a Manager are You?” (English, German) “How Hot a Manager are You?” “How to be a Top Manager” “How to be Successful in a New Career” “How to Gain Insight into Yourself” – Quiz book vol. 2 “How to Make Love and Money in a Waterbed Economy” B-157 Human Factor “Hunting for Motivations” “In Search of Motivations” B-158 “Interpretive versus Descriptive Research,” 1976 “Knowing the Real Why Leads to Knowing How “Le Marketing Mis a Nu” “Max the Mind Detector” Modern Industrie (German) – Rough draft “Money Therapy” “The Most Effective Advertising and Motivational Appeals” “Motivations?” “Motivating Human Behavior” “Motivating your Patients and Yourself” “Motivational Research and the Pursuit of Life Goals,” 1959 “Motivations in Consumer Behavior” – Old copy “Motivations in Human Behavior: An Introduction to Qualitative Research” B-159 “The Naked Manager” (English and German) “Neus Denken bringt neue Markte” “The New Way to Sell” “The New World of Packaging,” 1975 “The Newspaper of Today and Tomorrow” “Non-Future Shock” – Progress reports 1-4, 1971-1972 “Packaging” Programmed learning course for “Total” pompistes (English and French) “Professional Polygamy” 44
Accession 2407 ERNEST DICHTER PAPERS Writings & Drafts SERIES I DRAFTS OF WRITINGS (cont’d) B-160 “The Road to Decisions” – Part one “Second Career” – Notes “So Führensie ihr Unternehmen zu Spitzenleistungen” (includes Dr. Dichter‟s partial English translation) “Some Concepts of Motivation” “Specific Techniques of Interpretive Research” “Stress” “Stressogram and Blessogram” “The Why Not? Management Principle” “Unification of Europe” (Disease of Nationalism) “Vacation from Yourself” B-161 “Vacation from Yourself” “Warum denn Eigentlich Nicht” (Management) “Warum warten auf das Jahr 2000?” “What‟s in an Image,” 1983 “Why Moses Flopped” “Wie Ich wirklich bin – Wie Ich sein Wollte” “Wie Man das Markt „Gold‟ findet” “The World of Tomorrow is up to You” SERIES II AUTOBIOGRAPHICAL WRITINGS B-161 Autobiography (German) “Autobiography of a Hidden Persuader” (English) Biographical sketches (English, French, German, Spanish) Diary, 1942-1944 SERIES III SUBJECT FILES B-162 Ad. - Creating an “Even Geniuses Need the Facts” Speech – Association of National Advertisers – January 1969 Ad Quiz, Nova, 1965 Ad Regulations (Government), n.d., 1977 45
Page 1 and 2: Hagley Museum and Library P.O. Box
Page 3 and 4: HISTORY Accession 2407 ERNEST DICHT
Page 5 and 6: HISTORY (cont’d) Accession 2407 E
Page 15 and 16: Accession 2407 ERNEST DICHTER PAPER
Page 19 and 20: B-1 1 - 37 B-2 38C - 54D B-3 55 - 6
Page 21 and 22: B-79 1752G - 1765C B-80 1767A - 179
Page 23 and 24: Indexes to Studies: (Cont’d) B-21
Page 27 and 28: SERIES II NEWSLETTERS Accession 240
Page 29 and 30: SCOPE AND CONTENT NOTE Accession 24
Page 35 and 36: SERIES III SEMINARS (cont’d) Acce
Page 37 and 38: SCOPE AND CONTENT NOTE Accession 24
Page 39 and 40: SERIES II PUBLICITY (cont’d) Acce
Page 45: Accession 2407 ERNEST DICHTER PAPER
Page 97 and 98:
Accession 2407 ERNEST DICHTER PAPER
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
SCOPE AND CONTENT NOTE Accession 24
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
Page 145 and 146:
Page 147 and 148:
Page 149 and 150:
Page 151 and 152:
Page 153 and 154:
Page 155 and 156:
SERIES IV UPSTAIRS FILES Accession
Page 157 and 158:
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
Page 167 and 168:
Page 169:
show all

Ernest Dichter Papers - Hagley Museum and Library

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?