Ernest Dichter Papers - Hagley Museum and Library

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SCOPE AND CONTENT NOTE Accession 2407 ERNEST DICHTER PAPERS Writings & Drafts This series consists of 25 linear feet of Dr. Dichter‟s rough writings and drafts, part of which were originally kept in a series of three-ring binders. There is some overlap with other series of Dr. Dichter‟s writings. Dichter kept multiple drafts of his various works, often with different annotations. He also recycled parts of one work into another and kept drafts of each of the stages of evolution of his books, often under different working titles. Other drafts were simply fragments without precise title information. As a consequence, all of the drafts that could not be identified as obvious exact copies have been preserved and arranged alphabetically. The series documents how Dichter refined his presentations and how he reused particular insights and illustrative examples in multiple works. Of greater interest are Dichter‟s autobiographical writings in English and German. There is also a typed diary from the years 1942 to 1944 which provides the only available window into Dichter‟s private thoughts during his first years in America, when his career was still in flux and he sought to establish himself in New York. Dichter‟s “Subject Files” consist of samples of Dichter‟s writings and notes arranged by subject rather than chronologically or by project or client. This file presumably allowed Dichter and the Institute‟s staff to access quickly all of Dichter‟s more important thoughts on a particular topic. Speeches, drafts, and proposals for studies are all doublefiled as part of the “Subject Files.” As might be expected, the “Subject Files” cover the heyday of the Institute from 1943 to the mid 1970s and contain some of Dichter‟s best early writings. The text of a telephone interview with the Wall Street Journal in the wake of the Robert Kennedy assassination captures Dichter‟s reactions, not only to the assassinations, but also the student upheavals of 1968, and shows him having second thoughts about his earlier pronouncements about violence on television. Files from the 1970s show an early interest in solar energy, both from the purely technical side and in visionaries like Paolo Soleri and his Arcosanti community. 42
Accession 2407 ERNEST DICHTER PAPERS Writings & Drafts SERIES I DRAFTS OF WRITINGS B-153 “A Conversation with Dr. Ernest Dichter,” 1970 “Application of Psychological Techniques to Current Problems” “Applications of Motivational Research,” (Parts II & III) “The Art of Asking Why?” “Better than Valium” (German) Book outlines “Boredom in Paradise” Cassette and correspondence course on creativity,” 1975 “Changing Human Nature” Clippings – Babies and parents, 1969-1970 Clippings and notes, 1971 B-154 Course in modern psychology as applied to communication & journalism Creativity workbook “Das Auto im emotionalen und politischen Umfeld” “Das grosse Buch de Motive” “Das Image der verpackung” “Dichter on Consumer Motivations” “Dichter on Motivations” B-155 “Die kreative kommunikationslucke muss geschlossen warden!” “Die suche nach dem verborgenen Gold am Markt.” “Digging for Market Gold,” 1987 Draft fragments – English Draft fragments – German Drafts – Miscellaneous – English Drafts – Miscellaneous – German Drafts – Unidentified – German Elsevier book “Entscheiden sie mit dem Kopf oder mit dem Herzen?” “The Excuse Eliminator” “Finding Out Why?” (originally Dichter on Motivations) “From Supermarket to Human Market” Futurology notes from Mercy College lecture, 1976 “Going for Hidden Gold in the Market Place” 43
Page 1 and 2: Hagley Museum and Library P.O. Box
Page 3 and 4: HISTORY Accession 2407 ERNEST DICHT
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Ernest Dichter Papers - Hagley Museum and Library

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