Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
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Accession 2407<br />
ERNEST DICHTER PAPERS<br />
Writings & Drafts<br />
SERIES III SUBJECT FILES (cont’d)<br />
B-173 Radio:<br />
How Radio Can Help You, n.d., 1947<br />
Local, Appearance, etc., n.d., 1957<br />
Local Radio, n.d., 1958<br />
The People Talk Back to Radio, n.d.<br />
Psychology of the Radio Set - Lord <strong>and</strong> Thomas Advertising, Inc.,<br />
n.d.<br />
Radio <strong>and</strong> Radio Drama as Form of Intercultural Communication –<br />
Wellesley College, July 5, 1944<br />
Radio & TV Audience Research (E.D.), draft for chapter of<br />
Applied Psychology, 1947<br />
Radio <strong>and</strong> Television Research, n.d.<br />
Radio <strong>and</strong> the Psychodrama, n.d., 1944<br />
Radio Can Create a Sterling Image, 1958<br />
Radio Commercials, n.d.<br />
Sales Appeals for Radio & TV (Al Sheppard), Sponsor Magazine,<br />
June 9, 1958<br />
What Radio Can Do For Us, n.d.<br />
WNEW, n.d., 1946<br />
Raise, n.d.<br />
Raisins, 1954<br />
Reading, n.d., 1974<br />
Reading:<br />
How to Read <strong>and</strong> Ad Intelligently, n.d.<br />
Who Reads What <strong>and</strong> Why, talk to Society of Magazine Writers,<br />
February 1953<br />
Recession, 1958<br />
Recession – Memo from E.D., n.d.<br />
Refrigerators, n.d.<br />
Resale – Usable Soul of Things (German), 1961<br />
Research, April 10, 1969<br />
Research – Seven Tenets of Creative Research, by E.D., 1960<br />
Research, Creative:<br />
A Credo For the Sixties, by E.D., March 25, 1960<br />
How Creative Research Can Provide New Advertising<br />
Approaches, n.d.<br />
Research as a Tool for Creative Work, AMA, n.d.<br />
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