xelovnebaTmcodneobiTi etiudebi STUDIES IN ART CRITICISM II
xelovnebaTmcodneobiTi etiudebi STUDIES IN ART CRITICISM II
xelovnebaTmcodneobiTi etiudebi STUDIES IN ART CRITICISM II
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ebulad mocemuli sagani, adamians advilad xvdeba TvalTaxedvis<br />
areSi. ,,tyis piras gancalkevebul xes yvela amCnevs,<br />
magram tyeSi aseTive xeebi sul ver izidaven Cvens yuradRebas”<br />
(naTaZe, 1983:135). sagnis aRqmis principidan gamomdinare,<br />
naTelia, rom sitiformatebi da iunipolebi izidaven subieqtis<br />
uneblie yuradRebas, rogorc formatis sididiT,<br />
aseve gancalkevebiTac. aseTive tipis did zomis sareklamo<br />
abraa brendmaueric, igive plakati, oRond didi zomis. mas<br />
aTavseben Senobebis kedlebze,U qalaqis centralur quCebTan<br />
axlos, xalxmraval adgilebSi. brendmaueri sxva sareklamo<br />
abrebTan SedarebiT Tavisi didi zomiT refleqsurad izidavs<br />
adamianis yuradRebas da xels uwyobs sareklamo informaciis<br />
pirvelad aRqmas. igi gansakuTrebiT xelsayrelia gare,<br />
Ria sareklamo miznebisaTvis, radgan yvelaze xSirad<br />
xvdeba potenciuri momxmarebels mxedvelobis areSi, rac<br />
sxvadasxva cnobili brendebis imijisHSenarCunebisaTvis xel-<br />
Semwyobi pirobaa.<br />
Semdegi, rac advilad izidavs adamianis uneblie yuradRebas<br />
moZravi sagnis faqtoria. amisTvis HSeiqmna Cven-<br />
Tvis SedarebiT axali sareklamo saxeebi — videopanelebi<br />
(reklamis matareblebi, warmoadgenen sxvadasxva, ZiriTadad<br />
didi zomis eleqtronul ekranebs — panoebs) da iunipolebi<br />
(sammxriani masiuri xasiaTis mbrunavi sareklamo moduli),<br />
romlebmac ukve masiuri xasiaTi SeiZines. videopanelebi<br />
montaJdeba xalxaTa masobrivi Sekrebis adgilebSi, Senobebze<br />
qalaqis centralur quCebSi, metroSi, dawesebulebebSi,<br />
transportSi. reklamis es tipi damkveTs met SesaZleblobas<br />
aZlevs gaxados sareklamo mowodeba vizualurad maqsimalurad<br />
mimzidveli, vinaidan videopanelebSi vizualur gamosaxulebas<br />
Tan axlavs teqsturi da musikaluri gaformebac. am<br />
SemTxvevaSi adamiani informacias aRiqvams ukve aramarto<br />
mxedvelobiT, aramed smeniTac. aqedan gamomdinare, reklamis<br />
es tipi metad srulyofili da xelsayrelia sareklamo kompaniisTvis.<br />
videopanelebSi mudmivad icvleba sareklamo<br />
kadri, moZraobis faqtori ki ipyrobs adamianis uneblie yuradRebas<br />
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