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xelovnebaTmcodneobiTi etiudebi STUDIES IN ART CRITICISM II

xelovnebaTmcodneobiTi etiudebi STUDIES IN ART CRITICISM II

xelovnebaTmcodneobiTi etiudebi STUDIES IN ART CRITICISM II

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eklamis pirveladi aRqmisaTvis dizainerebi, aseve,<br />

mimarTaven Semdeg fsiqologiur faqtors — kontrasts,<br />

rac gulisxmobs sidideebis, formebis, zomebis da ferebis<br />

dapirispirebis meTods (maRali-dabalTan, didi-pataras-<br />

Tan, sqeli—TxelTan, Savi-TeTrTan da a. S). Tanamedrove qu-<br />

Cis sareklamo abrebSi, kontrasti vlindeba — ferTa, formaTa<br />

da sidideTa SeuTanxmeblobaSi, magram, ZiriTadad, mainc<br />

gamoisaxeba namuSevris ferTa gamis mkveTrad gamoxatul<br />

dapirispirebaSi. aseT SemTxvevaSi dizainirebi mimar-<br />

Taven sxvaobis princips obieqtis sikaSkaSesa da fons Soris.<br />

fonis ferze datanilia gamosaxuleba kontrastuli<br />

feriT, reklamis kompoziciur gadawyvetaSi mTavarisa da<br />

meorexarisxovnis aqcentirebis saSualebadac warmogvidgeba<br />

(naTaZe, 1983:67). konkretul SemTxvevaSi kontrastebis<br />

gamoyeneba SeiZleba efuZnebodes ferTa aRqmis princips.<br />

cnobilia, rom civi ferebi (magaliTad, Savi, ruxi, iasamnisferi,<br />

lurji) vizualurad aSoreben Cvengan sagans da amcireben<br />

mis moculobas, xolo Tbili ferebi (wiTeli, yviTeli,<br />

narinjisferi) vizualurad aaxloveben sagans da adideben<br />

mis moculobas (jafariZe, 1989:44). am Tvisebebidan ga-<br />

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