xelovnebaTmcodneobiTi etiudebi STUDIES IN ART CRITICISM II
xelovnebaTmcodneobiTi etiudebi STUDIES IN ART CRITICISM II
xelovnebaTmcodneobiTi etiudebi STUDIES IN ART CRITICISM II
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tipis abrebs Soris ovaluri konstruqcia ukve siaxled<br />
aRiqmeba. magaliTisTvis gamodgeba Cems mier Catarebuli er-<br />
Ti patara eqsperimentis Sedegi: megobars vTxove, q. Tbilis-<br />
Si erT-erT centralur quCaze, sadac uamravi sareklamo abraa,<br />
gamoerCia yvelaze dasamaxsovrebeli. aRmoCnda, rom mas<br />
yvelaze metad daamaxsovrda kafe-baris reklama, romlis Sesasvlelis<br />
Tavze damontaJebuli iyo Zveli rusuli ,,pobedas”<br />
markis, namdvili avtomobilis nawili. sivrceSi moculobrivad<br />
damontaJebuli es kompozicia (avtomobilis<br />
fragmenti, seriuli nomris adgilze ganTavsebuli warweriT<br />
“kafe-bari”), arastandartuli da originaluri gadawyvetiT<br />
aRmoCnda siaxle sxva reklamebTan SedarebiT. man uneblied<br />
miipyro yuradReba da gamoiwvia interesi. raTqmaunda ibadeba<br />
kiTxva: ra kavSirSia avtomobili kafe-barTan, magram miuxedavad<br />
am funqciuri SeuTanxmeblobisa, kafe-baris aseTi<br />
ucnauri reklama, uneblied mainc, moeqca adamianis yurad-<br />
Rebis sferoSi.<br />
amrigad, reklama admianisTvis gauTviTcnobiereblad,<br />
unebliedac ipyrobs misken yuradRebas, rasac xels uwyobs<br />
zemoT CamoTvlili ZiriTadi fsoqologiuriF faqtorebis —<br />
intensivoba, moZraoba, kontrasti, sidide, gancalkeveba, siaxle,<br />
gaTvaliswineba. Tanamedrove reklamaSi yuradRebis<br />
gamomwvevi es faqtorebi aqtiurad monawileoben sazogadoebis<br />
uneblie yuradRebisEBMmizidvasa<br />
da vizualuri reklamis<br />
pirvelad aRqmaSi. es ki aris damkveTisa da dizaineris, reklamis<br />
upirvelesi amocana.<br />
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