Tavisuflebis instituti, 2005
Tavisuflebis instituti, 2005
Tavisuflebis instituti, 2005
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gamoxatvis Tavisufleba aSS-Si evropaSi<br />
mebi sasamarTlos mier ganixileba, rogorc me-10 muxliT daculi Careva.<br />
imis Sefasebis dros _ emsaxureba Tu ara komerciul gamonaTqvamebSi<br />
Careva me-10(2) muxliT dacul marTlzomier mizans -sasamarTlom farTo<br />
ganmarteba misca frazas: `sxva pirTa reputacia da uflebebi~, CarTo ra<br />
masSi komerciuli organizaciebis interesebi. magaliTad, saqmeSi markt<br />
interni, sasamarTlom daadgina, rom germaneli mosamarTleebis mier gamotanili<br />
gankarguleba im publikaciis akrZalvis Sesaxeb, romelic exeboda<br />
firmis komerciul politikas kosmetikis safosto wesiT gayidvis<br />
Sesaxeb _ da SeeZlo zarali moetana am firmis saqmianobisTvis _ ar warmoadgenda<br />
evrokonvenciis 10-e muxlis darRvevas. sxva saqmeSi harteli<br />
Sveicariis winaaRmdeg sasamarTlom aseve daaskvna, rom Sveicarieli mosamarTleebis<br />
mier gamotanili gankarguleba im publikaciis akrZalvis Taobaze,<br />
romelic amtkicebda, rom mikrotalRovan RumelSi momzadebuli<br />
sakvebi saSiSia janmrTelobisTvis, miznad isaxavda savaWro asociaciis<br />
calkeuli wevri kompaniebis `uflebebis~ dacvas, romlebic cdilobdnen<br />
akrZalvis Sesaxeb sasamarTlo ganCinebis miRwevas172 . marTlac, ufro<br />
farTo ganmarteba `sxva pirTa uflebebis~ Sesaxeb gamoyenebul iqna odnav<br />
sxva konteqstSi _ espanuri kanonebis ganxilvisas, romlebic advokatebs<br />
ukrZalavda sakuTari profesiuli saqmianobis reklamirebas: espaneTis<br />
mier warmodgenili sabuTebi, rom profesiuli saqmianobis reklamirebis<br />
akrZalva nawilobriv emsaxureba `sazogadoebisa da advokatTa kolegiis<br />
sxva wevrebis uflebebis~ dacvas, evrosasamarTlom moiwona da miiCnia is<br />
marTlzomier miznad.<br />
sasamarTlos midgomis Taobaze marTlzomieri miznis sakiTxTan dakav-<br />
SirebiT, saWiroa ori faqtoris aRniSvna: pirvel rigSi, unda iTqvas, rom<br />
172 hartelis saqmeSi Sveicarielma mosamarTleebma mxari dauWires Sveicarieli<br />
mwarmoeblebisa da mimwodeblebis azrs, rom kritikuli masalis gamoqveyneba<br />
maTi wevrebis interesebs zians moutanda. evrosasamarTlom SeniSna, rom 1986 w.<br />
19 dekembris Sveicariis federaluri kanoni arakeTilsindisieri konkurenciis<br />
Sesaxeb `miznad isaxavs realuri, samarTliani konkurenciis uzrunvelyofas<br />
yvela dainteresebuli mxarisaTvis~ da rom pirs, romelic iZulebulia, aitanos<br />
`Tavisi keTili saxelis, profesiuli reputaciis, saqmiani an mTlianad<br />
ekonomikuri interesebis Selaxva~ arakeTilsindisieri konkurenciis<br />
moqmedebiT, an romelsac aseTi zianis saSiSroeba emuqreba, SeuZlia, mimarTos<br />
sasamarTlos, raTa man aRkveTos msgavsi qmedebebi.<br />
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