Tavisuflebis instituti, 2005
Tavisuflebis instituti, 2005
Tavisuflebis instituti, 2005
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gamoxatvis Tavisufleba aSS-Si<br />
xolo Tu mcdaria, is kargavs yvelaze mniSvnelovan sargebels _ simarTlis<br />
mkafio aRqmas, rac misi SecdomasTan SejaxebiT warmoiSveba~.<br />
pirveli msoflio omis Semdeg es Teoria kvlav gaacocxla da amerikuli<br />
da Tanamedrove saxe SesZina uzenaesi sasamarTlos mosamarTlem _<br />
oliver vendal holmsma Tavis gansxvavebul mosazrebaSi saqmeze abramsi<br />
SeerTebuli Statebis winaaRmdeg (1919). `simarTle yvelaze metad aris<br />
daculi ideaTa Ria bazarze,~ _ amombda holmsi. saxelmwifos mier ganxorcielebuli<br />
nebismieri SezRudva, romelic miznad isaxavs, Seaferxos ideebis<br />
Tavisufali moZraoba da, Sesabamisad, simarTle, _ dauSvebelia.<br />
`abramsis~ saqmeSi holmsma ideaTa bazris Teoria gamoiyena, rogorc pirveli<br />
Sesworebis filosofiuri safuZveli. gasaocaria holmsis ideaTa<br />
bazris Teoriis da milis fiqrisa da debatebis <strong>Tavisuflebis</strong> Sesaxeb logikis<br />
msgavseba.<br />
ideaTa bazris kritikosebi eWvqveS ayeneben ideaTa bazris modelis<br />
safuZvlebs. isini kiTxuloben, SeuZlia Tu ara ideaTa bazars, daadginos<br />
simarTle, an is, arsebobs Tu ara simarTle saerTod. kritikosebi eWviT<br />
uyureben komunikaciis receptorTa unars, miiRon racionaluri gadawyvetileba,<br />
_ rac ase arsebiTia ideaTa bazris modelisaTvis. zogierT<br />
kritikoss ki miaCnia, rom ideaTa bazris modeli romantiuli da ararealuria.<br />
magaliTisTvis, am modelis erT-erTi kritikosi jerom baroni<br />
ambobda: `ideebis komunikaciis procesSi _ iseTive araTanasworobisas,<br />
rogoric ekonomikuri garigebis dadebisas xdeba _ am ukanasknelis aRiareba<br />
da pirvelis uaryofa idealisturi midgoma iqneboda. ideaTa bazris<br />
modeli eyrdnoba azrs, rom gamoxatvis <strong>Tavisuflebis</strong> dacva igivea, rac<br />
gamoxatvis uzrunvelyofa. Tumca cvlilebebma komunikaciebis industriaSi<br />
daangria ideaTa bazris simyare. pirveli Sesworebis realisturi<br />
gageba moiTxovs imis aRiarebas, rom gamoxatvis Tavisufleba Zalian myifea,<br />
Tuki damokidebulia mxolod komunikaciis saSualebebis menejerTa<br />
Semwynareblobaze.~<br />
erT-erTi kritikosi, 1960-iani wlebis axali memarcxeneebis politikis<br />
filosofosi, herbert markusi miiCnevs, rom Tavis naSromebSi mili gulisxmobda<br />
racionaluri individebis Tavisufal monawileobas debatebSi.<br />
markusis azriT, dRevandeli individebi araTu racionalurebi arian,<br />
isini komerciuli miznebisaTvis mediis manipulaciis qveS eqcevian, maSin,<br />
rodesac saxelmwifo politikuri miznebisTvis eqceva manipulaciis qveS.<br />
amrigad, markusis azriT, miltonis da milis ideebi sxva araferia, Tu<br />
ara represiuli Semwynarebloba.<br />
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