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International Organization for Migration (IOM)

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Improving Access to Labour market In<strong>for</strong>mation <strong>for</strong> migrants and employers<br />

66<br />

Similar findings can be drawn from the pattern of international recruitment. Figure<br />

1.4 displays the success rating of different international recruiting channels by<br />

firms in the federal state of Baden-Württemberg. Accordingly, personal contacts<br />

are perceived as the most successful international recruitment channel, followed by<br />

online job boards and the company’s website. When differentiating between firms<br />

oriented towards the domestic market and export-oriented companies, between firms<br />

with fewer than 50 employees and larger firms, and between industrial firms and<br />

firms in the service sector and construction, notable differences become apparent.<br />

For instance, export-oriented firms rate all international recruitment channels as<br />

more successful than firms that are geared towards the domestic market. There<br />

also exist differences in the ratings of industrial firms and of firms in the service<br />

sector and construction, but these differences are relatively small. In stark contrast,<br />

ratings differ enormously according to firm size. Whereas larger firms rate most<br />

international recruiting channels as relatively successful, firms with fewer than 50<br />

employees perceive virtually all channels as rather unsuccessful. Personal contacts<br />

and public recruitment services stand out as two notable exceptions. These two<br />

channels are rated as relatively successful, yet not as successful as rated amongst the<br />

larger firms.<br />

Figure 6.4: Employers’ success rating of different international recruitment channels<br />

45%<br />

40%<br />

35%<br />

30%<br />

25%<br />

20%<br />

15%<br />

10%<br />

5%<br />

0%<br />

All firms<br />

Personal contacts<br />

Domestic<br />

market<br />

Exportoriented<br />

Less than<br />

50 employees<br />

50 employees<br />

and more<br />

Industrial<br />

firms<br />

Source: Bahrke et al. (2011, Table 5-13).<br />

Note: In per cent of all surveyed firms, weighted according to number of employees.<br />

Service sector,<br />

construction<br />

Online job boards Company website Ads in newspapers Public recruitment services<br />

Private recruitment services Student offers Unversity cooperation Career fairs abroad<br />

In contrast to other Western European countries such as the United Kingdom,<br />

private recruitment agencies are only of secondary importance to German firms. It<br />

is recommended to contact private head-hunters when attempting to fill very specific<br />

vacancies that require highly skilled specialist workers. But <strong>for</strong> the most part,<br />

employers’ associations recommend making full use of the wide variety of public<br />

job provision plat<strong>for</strong>ms or the increasingly available international online recruitment<br />

plat<strong>for</strong>ms. Aware of this tendency that German firms are rather reluctant to outsource<br />

(parts of) the hiring process, the FMET has introduced an in<strong>for</strong>mation plat<strong>for</strong>m

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