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9.4 Academic Contribution<br />

This research hopes to address <strong>the</strong> varied <strong>and</strong> wide use <strong>of</strong> <strong>the</strong> term „accountability‟ by<br />

proposing a multi-faceted model to use when considering charitable accountability. The<br />

„Charitable Accountability Model‟ incorporates <strong>the</strong> different aspects <strong>of</strong> accountability<br />

that charities must consider (refer Table 9.1).<br />

CHARITABLE ACCOUNTABILITY MODEL<br />

The process by which assets devoted to charitable purpose are put to <strong>the</strong>ir proper<br />

purpose <strong>and</strong> information about <strong>the</strong>ir use is made available.<br />

1. To whom? Stakeholders both upward (inside) <strong>and</strong> downward<br />

(outside) - refer Table 9.2.<br />

2. For what? <strong>Financial</strong>, performance <strong>and</strong> fiduciary accountability -<br />

refer Table 9.3 & Figure 9.1.<br />

3. Accountability discharge<br />

documents<br />

4. Accessibility <strong>of</strong> discharge<br />

documents<br />

5. Accountability discharge<br />

mechanisms<br />

Examples: <strong>Financial</strong> statements, annual reports &<br />

performance reports<br />

Examples: Charities‟ web sites, publically accessible<br />

charities registers <strong>and</strong> rating agencies<br />

Examples: Charities boards, charities regulatory bodies<br />

<strong>and</strong> assurance engagements<br />

Table 9-1 Charitable Accountability Model<br />

The model recommends five facets that must be considered in relation to accountability:<br />

(1) To whom are charities accountable; (2) For what are charities accountable; (3) What<br />

accountability discharge documents charities use to discharge <strong>the</strong>ir accountability; (4)<br />

How accessible <strong>the</strong> discharge documents are to <strong>the</strong>ir stakeholders; <strong>and</strong> (5) Which<br />

accountability discharge mechanisms charities use to discharge <strong>the</strong>ir accountability. The<br />

first two facets will be explored fur<strong>the</strong>r.<br />

9.4.1 To whom are Charities accountable?<br />

Charities are accountable to its stakeholders but who are <strong>the</strong>se stakeholders?<br />

Stakeholders can be split into many different parts including (1) Upward <strong>and</strong><br />

Downward stakeholders; <strong>and</strong> (2) Inside <strong>and</strong> Outside stakeholders. Upward stakeholders<br />

include regulatory bodies <strong>and</strong> financial supporters, including funders <strong>and</strong> donors,<br />

whereas Downward stakeholders include beneficiaries <strong>of</strong> <strong>the</strong> charity‟s products or<br />

services (Connolly & Dhanani, 2009; Dhanani, 2009). Flack <strong>and</strong> Ryan (2004) consider<br />

that Inside stakeholders are those that provide resources such as donors <strong>and</strong> funders.<br />

Whereas Outside stakeholders were those stakeholders that performed a review or<br />

oversight function, for example, government regulators, <strong>the</strong> media <strong>and</strong> <strong>the</strong> general<br />

213

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