2008 - Marketing Educators' Association

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Virtual Worlds I Leveraging New Technologies for Marketing Education: Strategies for Using Virtual Worlds for Real-Life Education Wendy Bryce Wilhelm, Western Washington University...........................................................................104 Virtual Mentoring for a Retail Marketing Class: Exploring a Technological Solution for a Learning Need Sandra Mottner, Western Washington University Kristi Lewis Tyran, Western Washington University..................................................................................105 An Experiential Project with Retailing Students and Online Dating: Are We Responsible? Robert A. Lupton, Central Washington University David R. Rawlinson, Central Washington University Lori A. Braunstein, Central Washington University ...................................................................................106 Special Sessions Toward a Deeper Understanding of Consumers and Markets: Integrating Qualitative Research Methods into Existing Marketing Courses H. Rika Houston, California State University, Los Angeles Shirley M. Stretch-Stephenson, California State University, Los Angeles Olga Di Franco, California State University, Los Angeles.........................................................................107 Improv Comedy: Techniques and Exercises Andy Aylesworth, Bentley College.............................................................................................................109 Curriculum Design III Building a Statistical Model to Evaluate Consumer Loyalty and Dissatisfaction: An Integrated Classroom Project David Aron, Dominican University Anne M. Drougas, Dominican University Fan Wang, Dominican University ..............................................................................................................110 Building a Marketing Curriculum to Support Courses in Social Entrepreneurship and Social Venture Competitions Regina P. Schlee, Seattle Pacific University Mary T. Curren, California State University, Northridge Katrin R. Harich, California State University, Fullerton..............................................................................111 Extra Credit Quizzes: How They Affect Other Graded Components of the Class and Student Attitudes Curt J. Dommeyer, California State University, Northridge Brian I. Connett, California State University, Northridge ...........................................................................112 Student Learning II Internationalizing the Business Curriculum: A Case Study of Collaboration among Students from Three Countries Katrin R. Harich, California State University, Fullerton Iris Ramme, Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen Dennis Koehler, Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen........................................113 A Literary Life for Dead Culture Concepts: Using the Novel Speaker for the Dead to Teach Global Marketing Newell D. Wright, James Madison University Val Larsen, James Madison University .....................................................................................................114 x
Linking Marketing Students to the Real World of Global Marketing: An Experiential Learning Approach Angelica Bahl, Metropolitan State College of Denver Nancy T. Frontczak, Metropolitan State College of Denver ......................................................................115 Teams and Role Playing Curriculum Strategies for Increasing Personal Selling Training in a University Business Program Casey Donoho, Northern Arizona University Ryan Braasch, Northern Arizona University..............................................................................................120 Student Personality Types in Team Projects: A Team Styles Based Perspective Matthew Lancellotti, California State University, Fullerton Thomas C. Boyd, California State University, Fullerton ............................................................................121 The Effect of Nonverbal Signals on Student Role-Play Evaluations Robert S. Heiser, University of Southern Maine Harry A. Taute, Utah Valley University......................................................................................................122 Special Sessions Getting Published in the Journal of Marketing Education Douglas J. Lincoln, Boise State University Kenneth J. Chapman, California State University, Chico Charles R. Duke, Clemson University Gary L. Karns, Seattle Pacific University...................................................................................................123 Strategic Membership Development Plan of the MEA: Going FUBU! Franck Vigneron, California State University, Northridge Christopher Chase, California State University, Northridge Jeffery Price, California State University, Northridge ................................................................................125 Curriculum Design IV Historical Perspectives in Marketing Education: Justification and Implementation Ed Petkus, Jr., Ramapo College of New Jersey .......................................................................................126 E-Learning: An Innovative Learning Environment for Marketing Educators Elizabeth B. Amaranto, Polytechnic University of the Philippines Theresita V. Atienza, Polytechnic University of the Philippines ................................................................127 Applying Lessons from Brain Science to Improve Marketing Education: Designing Principles of Marketing Class Sessions Gary L. Karns, Seattle Pacific University...................................................................................................133 Student Learning III A Look at the Effects of Ordering of Assignment Difficulty on Student Self-Efficacy and Performance David S. Ackerman, California State University, Northridge Oscar DeShields, California State University, Northridge .........................................................................134 Incorporating Writing in the Marketing Curriculum: A Business School Initiative to Improve Student Writing Skills Anu Phene, University of Utah Gary Grikscheit, University of Utah Mary Hasak, University of Utah.................................................................................................................135 xi
Page 1 and 2: Marketing Educators’ Association
Page 3 and 4: PREFACE This volume contains the pr
Page 5 and 6: Mary Conran, Temple University Debo
Page 7 and 8: Ethics and Social Responsibility In
Page 9: Special Sessions Diverting Traditio
Page 13 and 14: MARKETING EDUCATORS’ ASSOCIATION
Page 15 and 16: at improving the lives of all Filip
Page 17 and 18: of the marketing program and streng
Page 19 and 20: A NEW CONCEPT OF VALIDITY: EVALUATI
Page 21 and 22: ankings, alumni ratings, and the ra
Page 23 and 24: simply be utilized to publicly vali
Page 25 and 26: IS THAT YOUR FINAL ANSWER? IMPROVIN
Page 27 and 28: THE COMMUNITY AS OUR CLASSROOM: STU
Page 29 and 30: Learning Outcomes Even more importa
Page 31 and 32: • recognizing that ideas and huma
Page 33 and 34: Greek Thought Homer, The Odyssey Ae
Page 35 and 36: INVESTIGATING PLAGIARISM: CREATION
Page 37 and 38: ATTITUDES TOWARDS BUSINESS ETHICS A
Page 39 and 40: week semester, the author is able t
Page 41 and 42: or she may be ready to appreciate h
Page 43 and 44: RELATIONSHIP MARKETING: A CONCISE C
Page 45 and 46: BENCHMARKING CHINESE BUSINESS EDUCA
Page 47 and 48: NOT LIKE US: WHAT IT MEANS TO BE FO
Page 49 and 50: TABLE 2 Example Frequencies: “Rus
Page 51 and 52: THE MARKETING RESCUE: STRATEGIES TH
Page 53 and 54: PRICE V. QUALITY: THE CONSUMERS’
Page 55 and 56: COLLEGE OF BUSINESS ADMINISTRATION
Page 57 and 58: TARGETING HIGHER EDUCATION TO INTER
Page 59 and 60: understand how the material they tr
Page 61 and 62:
IMPROVING GRADUATE BUSINESS EDUCATI
Page 63 and 64:
Chew and Mclnnis-Bowers (2004) expl
Page 65 and 66:
exchange various opinions and work
Page 67 and 68:
Myers, C. B., & Myers, S. M. (2007)
Page 69 and 70:
FIGURE 2: Detailed Education Compon
Page 71 and 72:
COLLEGIATE LIVING/LEARNING PROGRAMS
Page 73 and 74:
perhaps even relationships could ch
Page 75 and 76:
The results of this exploratory wor
Page 77 and 78:
ENGAGING STUDENTS IN MARKETING CLAS
Page 79 and 80:
or group, are undertaken outside of
Page 81 and 82:
caused by group assignments was rai
Page 83 and 84:
SOCIOLOGY, ECONOMICS, POLITICS, AND
Page 85 and 86:
H8b: The more a student works while
Page 87 and 88:
(predicted) and Independents were b
Page 89 and 90:
CROSS-CULTURAL APPROACHES TO SUCCES
Page 91 and 92:
STRENGTHENING THE MARKETING CURRICU
Page 93 and 94:
THE CLASS LESS TRAVELED - TEACHING
Page 95 and 96:
HOW THE CHICKEN CROSSED THE ROAD: T
Page 97 and 98:
solving products and services in th
Page 99 and 100:
CREATING A COURSE TO INSERT CONSUME
Page 101 and 102:
DEVELOPING CAREER MANAGEMENT COMPET
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Mentoring Assignment Requirements D
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ACHIEVING A BLACK BELT IN THE MENTO
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It is preferred that mentoring occu
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RELATING PERCEPTIONS OF TEACHING ME
Page 111 and 112:
Other teaching methods that are ass
Page 113 and 114:
TABLE 1 Mean Contrast between Facul
Page 115 and 116:
TABLE 4 STUDENT CORRELATIONS BETWEE
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VIRTUAL MENTORING FOR A RETAIL MARK
Page 119 and 120:
TOWARD A DEEPER UNDERSTANDING OF CO
Page 121 and 122:
IMPROV COMEDY: TECHNIQUES AND EXERC
Page 123 and 124:
BUILDING A MARKETING CURRICULUM TO
Page 125 and 126:
INTERNATIONALIZING THE BUSINESS CUR
Page 127 and 128:
LINKING MARKETING STUDENTS TO THE R
Page 129 and 130:
anged from 1 (strongly disagree) to
Page 131 and 132:
Browne, W. G. (1995). Living case a
Page 133 and 134:
STUDENT PERSONALITY TYPES IN TEAM P
Page 135 and 136:
GETTING PUBLISHED IN THE JOURNAL OF
Page 137 and 138:
STRATEGIC MEMBERSHIP DEVELOPMENT PL
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E-LEARNING: AN INNOVATIVE LEARNING
Page 141 and 142:
The future of marketing education b
Page 143 and 144:
Even as social presence provides th
Page 145 and 146:
APPLYING LESSONS FROM BRAIN SCIENCE
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INCORPORATING WRITING IN THE MARKET
Page 149 and 150:
Variable Operationalization Our var
Page 151 and 152:
TABLE 4 Effect of Revision and Rewr
Page 153 and 154:
A CALL TO ACTION: A RESEARCH AGENDA
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have proficient reading skills, and
Page 157 and 158:
effective way to prepare the next g
Page 159 and 160:
TESTING CLIENT-BASED PROJECTS: WHAT
Page 161 and 162:
ATTITUDES AND PERCEPTIONS OF SOCIAL
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ASSURANCE OF LEARNING AND ASSESSMEN
Page 165:
Miniano, Carl Mark B...............
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2008 - Marketing Educators' Association

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