2008 - Marketing Educators' Association

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sacrificed market positioning. In the Philippines they have more than boosted the tourism industry. Increased employment, a renewal of the food production and manufacturing industries, more collegiate program offerings, and continued strengthening of the transportation and communications industries are expectations met in light of the more competitive and demand-driven food industry. REFERENCES Bickman, L., & Rog, D. J. (1998). Handbook of applied social research methods. Thousand Oaks, CA: SAGE Publications 78 Collier, R. A. (1995). Profitable product management. Oxford: Butterworth-Heinemann Go, J. L. (1997). <strong>Marketing</strong> plan: Building the profitable preferred brand. Manila, Philippines: Mansmith and Fielders. Go, J. L.., Editor. (2001). <strong>Marketing</strong> shift: From basics to breakthroughs. Manila, Philippines: Mansmith and Fielders.
STRENGTHENING THE MARKETING CURRICULUM AND STUDENTS’ EMPLOYMENT PREPAREDNESS THROUGH THE OJT (ON-THE-JOB-TRAINING) PROGRAM Virginia L. Calabria, Adamson University, College of Business Administration, Manila, Philippines; vlcalabria@yahoo.com Chere’ C. Yturralde, Angeles University Foundation and Angeles University Foundation Medical Center, Office of Public Affairs, Angeles City, Philippines; chere_yturralde@yahoo.com Menrado V. Cajayon and Renato Juan C. Fajardo, Adamson University, College of Business Administration, San Marcelino, Manila, Philippines; acedanver@yahoo.com, rj_fajardo@yahoo.com Ma. Freya B. Esclavia, Adamson University, College of Business Administration, Manila, Philippines; frey071458@yahoo.com INTRODUCTION The role of the on-the-job-training (OJT) or practicum program in assessing marketing students’ preparedness to meet the challenges of the marketing world cannot be undermined. OJT programs transform marketing principles into actual practice in a business environment. Continuous monitoring of the program through strengthened industry linkages will enhance the marketing program using a strength-weakness-opportunitiesthreats (SWOT) analysis. A six-unit course, the practicum program is offered only during summer. THE PROGRAM AND STANDARDS The marketing program under the College of Business Administration requires that senior marketing students undergo an on-the-job-training program, also known as a practicum program, before they can graduate. Under the program, the student is required to complete 200 hours of actual training in a company of his/her choice upon proper recommendation by the department chair and the dean of the college. A research study about the business organization is also expected to be submitted. Being a six-unit subject, its role in preparing the student for the professional world can not be discounted. Industry practice provides students with opportunities to apply theories and academic principles in actual office environments and learning situations, where they perform interrelated office tasks in accordance with business standards as they interact with their superiors and other office workers. This course serves as a training ground capstone experience in an actual working ABSTRACT 79 environment through exposure in the office and in non-office tasks. The students are required to undergo a 200-hour training in a company of their choice. Department policy requires the approval of the department chair and the dean before a student undergoes the training. It is school policy that the maximum number of students per company should only be two. Advisers are assigned for each section, usually with the minimum number of enrollees for facility in monitoring the students’ activities. The students are required to wear corporate attire, not the school uniform, to train them in proper grooming and decorum. Reportorial requirements are to be submitted at the end of the term bearing on information about the company profile, organizational set-up, and an analysis of present and future markets of the company. The company department supervisor, or the human resources director, submits performance evaluation sheets to the school for each student at the end of the program. COURSE OBJECTIVES At the end of the term, the students are expected to relate marketing management principles with the actual working situation. The students are expected to practice interpersonal skills to enhance human relationships. In addition, they develop skills to act with tact, courtesy, calmness, humility, and responsibility, especially when under pressure, and to appreciate the value of respect for another person’s opinion. Psychomotor objectives of the program include demonstrating technical skill without difficulty as they relate to the marketing job:
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Marketing Educators’ Association
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PREFACE This volume contains the pr
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Mary Conran, Temple University Debo
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Ethics and Social Responsibility In
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Special Sessions Diverting Traditio
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Linking Marketing Students to the R
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MARKETING EDUCATORS’ ASSOCIATION
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at improving the lives of all Filip
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of the marketing program and streng
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A NEW CONCEPT OF VALIDITY: EVALUATI
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ankings, alumni ratings, and the ra
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simply be utilized to publicly vali
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IS THAT YOUR FINAL ANSWER? IMPROVIN
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THE COMMUNITY AS OUR CLASSROOM: STU
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Learning Outcomes Even more importa
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• recognizing that ideas and huma
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Greek Thought Homer, The Odyssey Ae
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INVESTIGATING PLAGIARISM: CREATION
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ATTITUDES TOWARDS BUSINESS ETHICS A
Page 39 and 40: week semester, the author is able t
Page 41 and 42: or she may be ready to appreciate h
Page 43 and 44: RELATIONSHIP MARKETING: A CONCISE C
Page 45 and 46: BENCHMARKING CHINESE BUSINESS EDUCA
Page 47 and 48: NOT LIKE US: WHAT IT MEANS TO BE FO
Page 49 and 50: TABLE 2 Example Frequencies: “Rus
Page 51 and 52: THE MARKETING RESCUE: STRATEGIES TH
Page 53 and 54: PRICE V. QUALITY: THE CONSUMERS’
Page 55 and 56: COLLEGE OF BUSINESS ADMINISTRATION
Page 57 and 58: TARGETING HIGHER EDUCATION TO INTER
Page 59 and 60: understand how the material they tr
Page 61 and 62: IMPROVING GRADUATE BUSINESS EDUCATI
Page 63 and 64: Chew and Mclnnis-Bowers (2004) expl
Page 65 and 66: exchange various opinions and work
Page 67 and 68: Myers, C. B., & Myers, S. M. (2007)
Page 69 and 70: FIGURE 2: Detailed Education Compon
Page 71 and 72: COLLEGIATE LIVING/LEARNING PROGRAMS
Page 73 and 74: perhaps even relationships could ch
Page 75 and 76: The results of this exploratory wor
Page 77 and 78: ENGAGING STUDENTS IN MARKETING CLAS
Page 79 and 80: or group, are undertaken outside of
Page 81 and 82: caused by group assignments was rai
Page 83 and 84: SOCIOLOGY, ECONOMICS, POLITICS, AND
Page 85 and 86: H8b: The more a student works while
Page 87 and 88: (predicted) and Independents were b
Page 89: CROSS-CULTURAL APPROACHES TO SUCCES
Page 93 and 94: THE CLASS LESS TRAVELED - TEACHING
Page 95 and 96: HOW THE CHICKEN CROSSED THE ROAD: T
Page 97 and 98: solving products and services in th
Page 99 and 100: CREATING A COURSE TO INSERT CONSUME
Page 101 and 102: DEVELOPING CAREER MANAGEMENT COMPET
Page 103 and 104: Mentoring Assignment Requirements D
Page 105 and 106: ACHIEVING A BLACK BELT IN THE MENTO
Page 107 and 108: It is preferred that mentoring occu
Page 109 and 110: RELATING PERCEPTIONS OF TEACHING ME
Page 111 and 112: Other teaching methods that are ass
Page 113 and 114: TABLE 1 Mean Contrast between Facul
Page 115 and 116: TABLE 4 STUDENT CORRELATIONS BETWEE
Page 117 and 118: VIRTUAL MENTORING FOR A RETAIL MARK
Page 119 and 120: TOWARD A DEEPER UNDERSTANDING OF CO
Page 121 and 122: IMPROV COMEDY: TECHNIQUES AND EXERC
Page 123 and 124: BUILDING A MARKETING CURRICULUM TO
Page 125 and 126: INTERNATIONALIZING THE BUSINESS CUR
Page 127 and 128: LINKING MARKETING STUDENTS TO THE R
Page 129 and 130: anged from 1 (strongly disagree) to
Page 131 and 132: Browne, W. G. (1995). Living case a
Page 133 and 134: STUDENT PERSONALITY TYPES IN TEAM P
Page 135 and 136: GETTING PUBLISHED IN THE JOURNAL OF
Page 137 and 138: STRATEGIC MEMBERSHIP DEVELOPMENT PL
Page 139 and 140: E-LEARNING: AN INNOVATIVE LEARNING
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The future of marketing education b
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Even as social presence provides th
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APPLYING LESSONS FROM BRAIN SCIENCE
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INCORPORATING WRITING IN THE MARKET
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Variable Operationalization Our var
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TABLE 4 Effect of Revision and Rewr
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A CALL TO ACTION: A RESEARCH AGENDA
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have proficient reading skills, and
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effective way to prepare the next g
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TESTING CLIENT-BASED PROJECTS: WHAT
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ATTITUDES AND PERCEPTIONS OF SOCIAL
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ASSURANCE OF LEARNING AND ASSESSMEN
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Miniano, Carl Mark B...............
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2008 - Marketing Educators' Association

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