2008 - Marketing Educators' Association
2008 - Marketing Educators' Association
2008 - Marketing Educators' Association
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A<br />
Abergos, Gerald S..........................................................1, 39<br />
Abergos, Ma. Victoria S. .........................................2, 41, 43<br />
Ackerman, David S....................................................12, 134<br />
Alban, Raquel ......................................................................2<br />
Amaranto, Elizabeth B.....................................................127<br />
Aron, David .....................................................................110<br />
Artis, Andrew B...............................................................141<br />
Atienza, Theresita V. .......................................................127<br />
Atwong, Catherine T. ........................................................88<br />
Aylesworth, Andy............................................................109<br />
B<br />
Bahl, Angelica .................................................................115<br />
Ball, Gail..................................................................150, 151<br />
Barsellotti, Dolores............................................................46<br />
Black, Gregory S. ..............................................................71<br />
Borgia, Daniel....................................................................33<br />
Boyd, Thomas C. .......................................................81, 121<br />
Braasch, Ryan..................................................................120<br />
Braunstein, Lori A. ..................................................106, 149<br />
Bridges, Claudia M............................................................81<br />
Brodowsky, Glen H. ..........................................................13<br />
C<br />
Cadwallader, Susan............................................................81<br />
Cajayon, Menrado V................................................4, 77, 79<br />
Calabria, Virginia L...........................................................79<br />
Campbell, Eileen Anne......................................................97<br />
Chapman, Kenneth J........................................................123<br />
Chase, Christopher...........................................................125<br />
Christensen, Glenn L. ........................................................49<br />
Clayson, Dennis E. ..............................................................7<br />
Comegys, Charles..............................................................25<br />
Connett, Brian I. ..............................................................112<br />
Corbin, Steve B..................................................................45<br />
Cross, James ............................................................150, 151<br />
Curren, Mary T. ...............................................................111<br />
Czepiec, Helena .................................................................46<br />
D<br />
Daraway, Amy C. ..........................................................4, 43<br />
De Vera, Rommel C. ...................................................41, 43<br />
DeShields, Oscar..............................................................134<br />
Di Franco, Olga ...............................................................107<br />
Dodds, Bill.........................................................................83<br />
Dommeyer, Curt J............................................................112<br />
Donoho, Casey.................................................................120<br />
Drougas, Anne M.............................................................110<br />
Dube, Leon F. ....................................................................71<br />
Duke, Charles R.................................................35, 123, 150<br />
E<br />
Errey, Robert P. .................................................................65<br />
Author Index<br />
152<br />
Esclavia, Ma. Freya B. ................................................77, 79<br />
Esguerra, Gerrome R...................................................76, 77<br />
F<br />
Fajardo, Renato Juan C................................................77, 79<br />
Frencillo, Imelda L. .......................................................2, 77<br />
Frontczak, Nancy T. ........................................................115<br />
G<br />
Ganesh, Gopala “GG” .......................................................26<br />
Genin, Larisa V. ................................................................16<br />
Gomez-Arias, J. Thomas ...................................................16<br />
Granitz, Neil A. .................................................................32<br />
Grikscheit, Gary ..............................................................135<br />
Gross, Barbara L................................................................12<br />
H<br />
Haley, Debra A..................................................................45<br />
Harich, Katrin R. ......................................... 32, 81, 111, 113<br />
Hartley, Steven ................................................................151<br />
Hasak, Mary ....................................................................135<br />
Heiser, Robert S. .............................................................122<br />
Herche, Joel.......................................................................23<br />
Hopkins, Patricia M...........................................................46<br />
Houston, H. Rika.............................................................107<br />
Hughner, Renee Shaw .......................................................81<br />
J<br />
Jorgensen, Brian K. .............................................................6<br />
K<br />
Karns, Gary L.......................................................... 123, 133<br />
Kaufman, Peter A. .............................................................89<br />
Kelley, Craig A..................................................................93<br />
Koehler, Dennis...............................................................113<br />
Koernig, Stephen K. ....................................................14, 32<br />
L<br />
Lammers, H. Bruce..........................................................148<br />
Lammers, Marilyn L........................................................148<br />
Lancellotti, Matthew........................................................121<br />
Langrehr, Frederick W. .....................................................89<br />
Lapidus, Richard S. ................................................. 150, 151<br />
Larsen, Val ......................................................................114<br />
Ligas, Mark .......................................................................59<br />
Lincoln, Douglas J..................................................... 30, 123<br />
Lupton, Robert A............................................... 25, 106, 149<br />
M<br />
Maughan, Micol ................................................ 45, 150, 151<br />
McCale, Christina...................................................... 15, 147<br />
McCorkle, Denny E. .........................................................24<br />
Mendoza, Shirley I. .............................................................4