2008 - Marketing Educators' Association

These factors suggest that female writers may have
an inherent advantage particularly in their ability to
analyze a case and to the value of adequate
preparation and participation in a writing class prior
to becoming a business major. The effect of this
course appears to endure for many years after and
students who devoted time and effort, excelling in
the class, are likely to reap significant benefits in
their ability to analyze and write in the future.
The next set of regressions evaluated the effects of
learning on student ability to write (Table 3). Do
students demonstrate improvement in their writing
and analysis scores in the second case analysis
compared to the first case analysis?
TABLE 3
Effect of Learning from Prior Cases on Writing
Scores and Analysis Scores
Dependent
Variable
Independent
Variables
Writing
Score on
Case 1
Analysis
Score on
Case 1
Argument
Score on
Case 1
Evidence
Score on
Case 1
Writing
Score on
Case 2
Model 3
0.1542
(0.1444)
Omitted
0.3693
(0.3622)
0.4370
(0.2780)
Writing
Score on
Case 2
Model 4
Analysis
Score on
Case 2
Model 5
Omitted -0.0441
(0.1716)
-0.0445
(0.1370)
0.6512*
(0.3225)
0.5634@
(0.3058)
Omitted
0.3610
(0.4305)
1.1450**
(0.3304)
Analysis
Score on
Case 2
Model 6
Omitted
-0.2180
(0.1590)
0.5194
(0.3743)
1.3503***
(0.3548)
F statistic 14.7329 14.1416 17.6135 18.7591
R-squared 0.4283 0.4183 0.4725 0.4882
N = 63
Standard errors in parentheses
@ p