2008 - Marketing Educators' Association

Recommendations

Info

ACKNOWLEDGEMENTS The Marketing Educators’ Association (MEA) conference and these proceedings would not be possible without the voluntary efforts of many individuals. We would like to thank the authors who submitted manuscripts for review and the reviewers who lent their expertise by providing thoughtful feedback to authors and presenters. Additionally, we would like to thank the volunteers serving as session chairs and discussion leaders at the conference. Special acknowledgement goes to our President, Brian K. Jorgensen, who has carefully and thoughtfully managed MEA and this conference over the past year and was responsible for selecting the conference’s beautiful location. Through his commitment to MEA and his many creative ideas, Brian has placed a lasting stamp on this conference and MEA as a whole. We would also like to recognize our secretary-treasurer, Lori Braunstein. Her largely behind-the-scenes efforts are the oil in the machinery of MEA and the conference. We are grateful to Lars Perner our web master and David Ackerman our marketing director for their efforts throughout the year in communicating with our members and prospective members. And we would like to thank our immediate past-president, Richard S. Lapidus, for continuing to share his time, wisdom, and insights. We would like to thank those who, through their sponsorship, help MEA to provide a conference of high quality. We gratefully acknowledge the sponsorship of Westminster College, Bill and Vieve Gore School of Business; Central Washington University, Information Technology and Administrative Management Department; the Journal of Marketing Education; SAGE Publications; the Direct Selling Education Foundation (DSEF); Chapman and Associates; and Interpretive Simulations. Finally, we would like to recognize the support and commitment of our membership. Without you, the MEA conference would not have evolved into the special and highly collegial event that it is today. The names of those who served as manuscript reviewers, session chairs, and discussion leaders are listed below. On behalf of all conference participants, we thank you for your contributions. David Ackerman, California State University, Northridge Beverlee Anderson, California State University, San Marcos Andy Aylesworth, Bentley College Donald Bacon, University of Denver Dolores Barsellotti, California State Polytechnic University, Pomona Michael Basil, University of Lethbridge Myra Jo Bates, Bellevue University Christine Bernadas, Central Washington University Gregory Black, Texas A&M University-Corpus Christie Thomas Boyd, California State University, Fullerton Mark Brand, Johnson & Wales University Lori Braunstein, Central Washington University Claudia Bridges, California State University, Sacramento Glen Brodowsky, California State University, San Marcos Susan Cadwallader, California State University, Fullerton Menrado Cajayon, Adamson University Kenneth Chapman, California State University, Chico Dennis Clayson, University of Northern Iowa Charles Comegys, Merrimack College Theresa Conley, University of Denver Brian Connett, California State University, Northridge iv
Mary Conran, Temple University Deborah Cours, California State University, Northridge Mary Curren, California State University, Northridge Bernice Dandridge, Diablo Valley Community College Rommel De Vera, Adamson University Curt Dommeyer, California State University, Northridge Charles Duke, Clemson University Nancy Frontczak, Metropolitan State College of Denver Gopala “GG” Ganesh, University of North Texas Neil Granitz, California State University, Fullerton Barbara Gross, California State University, Northridge Pola Gupta, Wright State University Debra Haley, Southeastern Oklahoma State University Katrin Harich, California State University, Fullerton Joel Herche, University of the Pacific, Stockton Conor Horan, Dublin Institute of Technology Rika Houston, California State University, Los Angeles Mick Jackowski, Metropolitan State University of Denver Brian Jorgensen, Westminster College Gary Karns, Seattle Pacific University Peter Kaufman, Illinois State University Tina Kiesler, California State University, Northridge Bruce Lammers, California State University, Northridge Irene Lange, California State University, Fullerton Richard Lapidus, University of Nevada, Las Vegas Freddy Lee, California State University, Los Angeles Robert Lupton, Central Washington University Marilyn Maniago, Adamson University James Marcin, Methodist College Christina McCale, Metropolitan State College of Denver Sandra Mottner, Western Washington University Ed Petkus, Ramapo College of New Jersey Steven Pharr, University of Idaho Leonard Ramos, Adamson University David Rawlinson, Central Washington University James Reardon, University of Northern Colorado Kerianne Roper, Oklahoma Christian University Janelle Rose, James Cook University Maria-Eugenia Ruiz-Molina, University of Valencia John Schibrowsky, University of Nevada, Las Vegas Regina Schlee, Seattle Pacific University Nancy Panos Schmitt, Westminster College Jane Sojka, Ohio University Shirley Stretch-Stephenson, California State University, Los Angeles James Swartz, California Polytechnic University, Pomona Stuart Van Auken, Florida Gulf Coast University Franck Vigneron, California State University, Northridge Kristen Walker, California State University, Northridge Joel Whalen, DePaul University Newell Wright, James Madison University Mark Young, Winona State University v
Page 1 and 2: Marketing Educators’ Association
Page 3: PREFACE This volume contains the pr
Page 7 and 8: Ethics and Social Responsibility In
Page 9 and 10: Special Sessions Diverting Traditio
Page 11 and 12: Linking Marketing Students to the R
Page 13 and 14: MARKETING EDUCATORS’ ASSOCIATION
Page 15 and 16: at improving the lives of all Filip
Page 17 and 18: of the marketing program and streng
Page 19 and 20: A NEW CONCEPT OF VALIDITY: EVALUATI
Page 21 and 22: ankings, alumni ratings, and the ra
Page 23 and 24: simply be utilized to publicly vali
Page 25 and 26: IS THAT YOUR FINAL ANSWER? IMPROVIN
Page 27 and 28: THE COMMUNITY AS OUR CLASSROOM: STU
Page 29 and 30: Learning Outcomes Even more importa
Page 31 and 32: • recognizing that ideas and huma
Page 33 and 34: Greek Thought Homer, The Odyssey Ae
Page 35 and 36: INVESTIGATING PLAGIARISM: CREATION
Page 37 and 38: ATTITUDES TOWARDS BUSINESS ETHICS A
Page 39 and 40: week semester, the author is able t
Page 41 and 42: or she may be ready to appreciate h
Page 43 and 44: RELATIONSHIP MARKETING: A CONCISE C
Page 45 and 46: BENCHMARKING CHINESE BUSINESS EDUCA
Page 47 and 48: NOT LIKE US: WHAT IT MEANS TO BE FO
Page 49 and 50: TABLE 2 Example Frequencies: “Rus
Page 51 and 52: THE MARKETING RESCUE: STRATEGIES TH
Page 53 and 54: PRICE V. QUALITY: THE CONSUMERS’
Page 55 and 56:
COLLEGE OF BUSINESS ADMINISTRATION
Page 57 and 58:
TARGETING HIGHER EDUCATION TO INTER
Page 59 and 60:
understand how the material they tr
Page 61 and 62:
IMPROVING GRADUATE BUSINESS EDUCATI
Page 63 and 64:
Chew and Mclnnis-Bowers (2004) expl
Page 65 and 66:
exchange various opinions and work
Page 67 and 68:
Myers, C. B., & Myers, S. M. (2007)
Page 69 and 70:
FIGURE 2: Detailed Education Compon
Page 71 and 72:
COLLEGIATE LIVING/LEARNING PROGRAMS
Page 73 and 74:
perhaps even relationships could ch
Page 75 and 76:
The results of this exploratory wor
Page 77 and 78:
ENGAGING STUDENTS IN MARKETING CLAS
Page 79 and 80:
or group, are undertaken outside of
Page 81 and 82:
caused by group assignments was rai
Page 83 and 84:
SOCIOLOGY, ECONOMICS, POLITICS, AND
Page 85 and 86:
H8b: The more a student works while
Page 87 and 88:
(predicted) and Independents were b
Page 89 and 90:
CROSS-CULTURAL APPROACHES TO SUCCES
Page 91 and 92:
STRENGTHENING THE MARKETING CURRICU
Page 93 and 94:
THE CLASS LESS TRAVELED - TEACHING
Page 95 and 96:
HOW THE CHICKEN CROSSED THE ROAD: T
Page 97 and 98:
solving products and services in th
Page 99 and 100:
CREATING A COURSE TO INSERT CONSUME
Page 101 and 102:
DEVELOPING CAREER MANAGEMENT COMPET
Page 103 and 104:
Mentoring Assignment Requirements D
Page 105 and 106:
ACHIEVING A BLACK BELT IN THE MENTO
Page 107 and 108:
It is preferred that mentoring occu
Page 109 and 110:
RELATING PERCEPTIONS OF TEACHING ME
Page 111 and 112:
Other teaching methods that are ass
Page 113 and 114:
TABLE 1 Mean Contrast between Facul
Page 115 and 116:
TABLE 4 STUDENT CORRELATIONS BETWEE
Page 117 and 118:
VIRTUAL MENTORING FOR A RETAIL MARK
Page 119 and 120:
TOWARD A DEEPER UNDERSTANDING OF CO
Page 121 and 122:
IMPROV COMEDY: TECHNIQUES AND EXERC
Page 123 and 124:
BUILDING A MARKETING CURRICULUM TO
Page 125 and 126:
INTERNATIONALIZING THE BUSINESS CUR
Page 127 and 128:
LINKING MARKETING STUDENTS TO THE R
Page 129 and 130:
anged from 1 (strongly disagree) to
Page 131 and 132:
Browne, W. G. (1995). Living case a
Page 133 and 134:
STUDENT PERSONALITY TYPES IN TEAM P
Page 135 and 136:
GETTING PUBLISHED IN THE JOURNAL OF
Page 137 and 138:
STRATEGIC MEMBERSHIP DEVELOPMENT PL
Page 139 and 140:
E-LEARNING: AN INNOVATIVE LEARNING
Page 141 and 142:
The future of marketing education b
Page 143 and 144:
Even as social presence provides th
Page 145 and 146:
APPLYING LESSONS FROM BRAIN SCIENCE
Page 147 and 148:
INCORPORATING WRITING IN THE MARKET
Page 149 and 150:
Variable Operationalization Our var
Page 151 and 152:
TABLE 4 Effect of Revision and Rewr
Page 153 and 154:
A CALL TO ACTION: A RESEARCH AGENDA
Page 155 and 156:
have proficient reading skills, and
Page 157 and 158:
effective way to prepare the next g
Page 159 and 160:
TESTING CLIENT-BASED PROJECTS: WHAT
Page 161 and 162:
ATTITUDES AND PERCEPTIONS OF SOCIAL
Page 163 and 164:
ASSURANCE OF LEARNING AND ASSESSMEN
Page 165:
Miniano, Carl Mark B...............
show all

2008 - Marketing Educators' Association

Create successful ePaper yourself

Delete template?

Save as template?