2008 - Marketing Educators' Association

of the marketing program and strengthening the
competitiveness of all marketing graduates in the
country. Surveys and evaluation results of past
national seminars and conferences substantiate the
effectiveness of the professional organizations to
connect the thousand islands (sounds like salad
dressing!) of the country for more globallycompetitive
teachers and graduates.
NETWORKED PROFESSIONAL
ORGANIZATIONS
Ninety-two colleges and universities, strategically
located throughout the country, with over 400
members, are all under one marketing educators’
association based in the city of Manila. Annually,
members meet for the educators’ and students’
conferences. Faculty share teaching techniques,
attend research fora, meet and discuss the
Commission on Higher Education’s (CHED) latest
memorandum orders, and undergo faculty
development and share success stories in the
development of the marketing programs.
Marketing practitioners and business tycoons were
invited to talk before seminars and conferences.
During annual students’ conferences, more than
5,000 students from all over the country convened
before a pool of speakers they had only heard of in
the newspapers and on television shows.
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There is not anything that faculty and students in
metropolitan Manila know that those in the provinces
and far islands do not know. The Asia Pacific
Marketing Educators’ Conference (APMEC) in April,
2007 in Cebu City welcomed speakers from
Bangladesh and regional and national managers,
consultants, and directors of multi-national
corporations.
Institutions and individuals involved in projects and
activities toward the advancement of both theory
and practice of the marketing management program
make up the bridges over rushing waters of
competition towards a common goal.
REFERENCES
Bickman, L., & Rog, D. J. (1998). Handbook of
applied social research methods. Thousand
Oaks, CA: SAGE Publications.
Abergos, M. V. S. (2004). Urban migration: A case
study of the Estero de Balete dwellers. Manila,
Philippines: Adamson University Center for
Academic Research.
Association of Marketing Educators (AME),
Constitution and Bylaws.
The Philippine Almanac.