2008 - Marketing Educators' Association

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A Abergos, Gerald S..........................................................1, 39 Abergos, Ma. Victoria S. .........................................2, 41, 43 Ackerman, David S....................................................12, 134 Alban, Raquel ......................................................................2 Amaranto, Elizabeth B.....................................................127 Aron, David .....................................................................110 Artis, Andrew B...............................................................141 Atienza, Theresita V. .......................................................127 Atwong, Catherine T. ........................................................88 Aylesworth, Andy............................................................109 B Bahl, Angelica .................................................................115 Ball, Gail..................................................................150, 151 Barsellotti, Dolores............................................................46 Black, Gregory S. ..............................................................71 Borgia, Daniel....................................................................33 Boyd, Thomas C. .......................................................81, 121 Braasch, Ryan..................................................................120 Braunstein, Lori A. ..................................................106, 149 Bridges, Claudia M............................................................81 Brodowsky, Glen H. ..........................................................13 C Cadwallader, Susan............................................................81 Cajayon, Menrado V................................................4, 77, 79 Calabria, Virginia L...........................................................79 Campbell, Eileen Anne......................................................97 Chapman, Kenneth J........................................................123 Chase, Christopher...........................................................125 Christensen, Glenn L. ........................................................49 Clayson, Dennis E. ..............................................................7 Comegys, Charles..............................................................25 Connett, Brian I. ..............................................................112 Corbin, Steve B..................................................................45 Cross, James ............................................................150, 151 Curren, Mary T. ...............................................................111 Czepiec, Helena .................................................................46 D Daraway, Amy C. ..........................................................4, 43 De Vera, Rommel C. ...................................................41, 43 DeShields, Oscar..............................................................134 Di Franco, Olga ...............................................................107 Dodds, Bill.........................................................................83 Dommeyer, Curt J............................................................112 Donoho, Casey.................................................................120 Drougas, Anne M.............................................................110 Dube, Leon F. ....................................................................71 Duke, Charles R.................................................35, 123, 150 E Errey, Robert P. .................................................................65 Author Index 152 Esclavia, Ma. Freya B. ................................................77, 79 Esguerra, Gerrome R...................................................76, 77 F Fajardo, Renato Juan C................................................77, 79 Frencillo, Imelda L. .......................................................2, 77 Frontczak, Nancy T. ........................................................115 G Ganesh, Gopala “GG” .......................................................26 Genin, Larisa V. ................................................................16 Gomez-Arias, J. Thomas ...................................................16 Granitz, Neil A. .................................................................32 Grikscheit, Gary ..............................................................135 Gross, Barbara L................................................................12 H Haley, Debra A..................................................................45 Harich, Katrin R. ......................................... 32, 81, 111, 113 Hartley, Steven ................................................................151 Hasak, Mary ....................................................................135 Heiser, Robert S. .............................................................122 Herche, Joel.......................................................................23 Hopkins, Patricia M...........................................................46 Houston, H. Rika.............................................................107 Hughner, Renee Shaw .......................................................81 J Jorgensen, Brian K. .............................................................6 K Karns, Gary L.......................................................... 123, 133 Kaufman, Peter A. .............................................................89 Kelley, Craig A..................................................................93 Koehler, Dennis...............................................................113 Koernig, Stephen K. ....................................................14, 32 L Lammers, H. Bruce..........................................................148 Lammers, Marilyn L........................................................148 Lancellotti, Matthew........................................................121 Langrehr, Frederick W. .....................................................89 Lapidus, Richard S. ................................................. 150, 151 Larsen, Val ......................................................................114 Ligas, Mark .......................................................................59 Lincoln, Douglas J..................................................... 30, 123 Lupton, Robert A............................................... 25, 106, 149 M Maughan, Micol ................................................ 45, 150, 151 McCale, Christina...................................................... 15, 147 McCorkle, Denny E. .........................................................24 Mendoza, Shirley I. .............................................................4
Miniano, Carl Mark B........................................................43 Mittelstaedt, John D...........................................................35 Montenegro, Celia R............................................................4 Moore, E. M.......................................................................48 Mottner, Sandra ...............................................................105 N Nill, Alexander ........................................................150, 151 Nix, Melissa.......................................................................15 P Pariseau, Susan ..................................................................25 Payan, Janice .....................................................................24 Peltier, James W. .............................................................150 Perner, Lars........................................................................28 Petkus, Ed ..................................................................34, 126 Phene, Anu.......................................................................135 Pointer, Lucille ........................................................150, 151 Price, Jeffery....................................................................125 R Ramme, Iris .....................................................................113 Ramos, Leonard R. ......................................................41, 43 Rawlinson, David R...........................................25, 106, 149 Reardon, James..................................................................24 Roxas, Juanita....................................................................46 S Schibrowsky, John A...............................................150, 151 Schlee, Regina P. .............................................................111 Schmitt, Nancy Panos..........................................................6 Schuster, Camille P............................................................87 Stretch-Stephenson, Shirley M. .......................................107 Swartz, James ....................................................................46 T Takei, Hideki .....................................................................50 Taute, Harry A.................................................................122 Taylor, Ruth Lesher...........................................................13 Tyran, Kristi Lewis..........................................................105 V Väisänen, Jaani ..................................................................25 Valentin, E. K. ...................................................................31 Van Auken, Stuart .......................................................33, 97 Vigneron, Franck .............................................................125 W Walker, Kristen L. ...........................................................148 Wang, Fan........................................................................110 Wells, Ludmilla Gricenko............................................33, 97 Weverbergh, Marcel ..........................................................24 Whalen, D. Joel..................................................................14 Author Index 153 White, Georgia Kenyon.......................................................6 Whitlark, David B. ............................................................49 Whitson, Debbora..............................................................46 Wilhelm, Wendy Bryce...................................................104 Wingfield, Sue...................................................................71 Wright, Newell D. ...........................................................114 Y Yturralde, Chere’ C. ......................................................1, 79
Page 1 and 2:
Marketing Educators’ Association
Page 3 and 4:
PREFACE This volume contains the pr
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Mary Conran, Temple University Debo
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Ethics and Social Responsibility In
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Special Sessions Diverting Traditio
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Linking Marketing Students to the R
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MARKETING EDUCATORS’ ASSOCIATION
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at improving the lives of all Filip
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of the marketing program and streng
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A NEW CONCEPT OF VALIDITY: EVALUATI
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ankings, alumni ratings, and the ra
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simply be utilized to publicly vali
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IS THAT YOUR FINAL ANSWER? IMPROVIN
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THE COMMUNITY AS OUR CLASSROOM: STU
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Learning Outcomes Even more importa
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• recognizing that ideas and huma
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Greek Thought Homer, The Odyssey Ae
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INVESTIGATING PLAGIARISM: CREATION
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ATTITUDES TOWARDS BUSINESS ETHICS A
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week semester, the author is able t
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or she may be ready to appreciate h
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RELATIONSHIP MARKETING: A CONCISE C
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BENCHMARKING CHINESE BUSINESS EDUCA
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NOT LIKE US: WHAT IT MEANS TO BE FO
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TABLE 2 Example Frequencies: “Rus
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THE MARKETING RESCUE: STRATEGIES TH
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PRICE V. QUALITY: THE CONSUMERS’
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COLLEGE OF BUSINESS ADMINISTRATION
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TARGETING HIGHER EDUCATION TO INTER
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understand how the material they tr
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IMPROVING GRADUATE BUSINESS EDUCATI
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Chew and Mclnnis-Bowers (2004) expl
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exchange various opinions and work
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Myers, C. B., & Myers, S. M. (2007)
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FIGURE 2: Detailed Education Compon
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COLLEGIATE LIVING/LEARNING PROGRAMS
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perhaps even relationships could ch
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The results of this exploratory wor
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ENGAGING STUDENTS IN MARKETING CLAS
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or group, are undertaken outside of
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caused by group assignments was rai
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SOCIOLOGY, ECONOMICS, POLITICS, AND
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H8b: The more a student works while
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(predicted) and Independents were b
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CROSS-CULTURAL APPROACHES TO SUCCES
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STRENGTHENING THE MARKETING CURRICU
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THE CLASS LESS TRAVELED - TEACHING
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HOW THE CHICKEN CROSSED THE ROAD: T
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solving products and services in th
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CREATING A COURSE TO INSERT CONSUME
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DEVELOPING CAREER MANAGEMENT COMPET
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Mentoring Assignment Requirements D
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ACHIEVING A BLACK BELT IN THE MENTO
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It is preferred that mentoring occu
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RELATING PERCEPTIONS OF TEACHING ME
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Other teaching methods that are ass
Page 113 and 114: TABLE 1 Mean Contrast between Facul
Page 115 and 116: TABLE 4 STUDENT CORRELATIONS BETWEE
Page 117 and 118: VIRTUAL MENTORING FOR A RETAIL MARK
Page 119 and 120: TOWARD A DEEPER UNDERSTANDING OF CO
Page 121 and 122: IMPROV COMEDY: TECHNIQUES AND EXERC
Page 123 and 124: BUILDING A MARKETING CURRICULUM TO
Page 125 and 126: INTERNATIONALIZING THE BUSINESS CUR
Page 127 and 128: LINKING MARKETING STUDENTS TO THE R
Page 129 and 130: anged from 1 (strongly disagree) to
Page 131 and 132: Browne, W. G. (1995). Living case a
Page 133 and 134: STUDENT PERSONALITY TYPES IN TEAM P
Page 135 and 136: GETTING PUBLISHED IN THE JOURNAL OF
Page 137 and 138: STRATEGIC MEMBERSHIP DEVELOPMENT PL
Page 139 and 140: E-LEARNING: AN INNOVATIVE LEARNING
Page 141 and 142: The future of marketing education b
Page 143 and 144: Even as social presence provides th
Page 145 and 146: APPLYING LESSONS FROM BRAIN SCIENCE
Page 147 and 148: INCORPORATING WRITING IN THE MARKET
Page 149 and 150: Variable Operationalization Our var
Page 151 and 152: TABLE 4 Effect of Revision and Rewr
Page 153 and 154: A CALL TO ACTION: A RESEARCH AGENDA
Page 155 and 156: have proficient reading skills, and
Page 157 and 158: effective way to prepare the next g
Page 159 and 160: TESTING CLIENT-BASED PROJECTS: WHAT
Page 161 and 162: ATTITUDES AND PERCEPTIONS OF SOCIAL
Page 163: ASSURANCE OF LEARNING AND ASSESSMEN
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2008 - Marketing Educators' Association

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