2008 - Marketing Educators' Association

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Special Sessions The Marketing Rescue: Strategies that Worked for Budding Entrepreneurs Gerald S. Abergos, International Academy of Management and Economics .............................................39 Price V. Quality: The Consumers’ Dilemma Rommel C. De Vera, Adamson University Leonard R. Ramos, Adamson University Ma. Victoria S. Abergos, Adamson University.............................................................................................41 College of Business Administration Graduates Tracer Study Ma. Victoria S. Abergos, Adamson University Carl Mark B. Miniano, Adamson University Leonard R. Ramos, Adamson University Amy C. Daraway, Adamson University Rommel C. De Vera, Adamson University ..................................................................................................43 Targeting Higher Education to International Students: Taxpayer Burden or Blessing? Debra A. Haley, Southeastern Oklahoma State University Steve B. Corbin, University of Northern Iowa Micol Maughan, Fort Hays State University ................................................................................................45 The Elephant in the Room: “Good” Teaching – How to Recognize, Measure, Develop, and Reward It? Dolores Barsellotti, California Polytechnic University, Pomona Helena Czepiec, California Polytechnic University, Pomona Patricia M. Hopkins, California Polytechnic University, Pomona Juanita Roxas, California Polytechnic University, Pomona James Swartz, California Polytechnic University, Pomona Debbora Whitson, California Polytechnic University, Pomona....................................................................46 Curriculum Design I Marketing, Design and Entrepreneurship: Institutional Impediments to Interdisciplinary Synergy E. M. Moore, University of Leeds ................................................................................................................48 Improving Graduate Business Education: Three Keys for Creating Peak Learning Experiences David B. Whitlark, Brigham Young University Glenn L. Christensen, Brigham Young University.......................................................................................49 A New Model of Education for Introductory Level Marketing Courses Hideki Takei, Juniata College......................................................................................................................50 Student Learning I Collegiate Living/Learning Programs: Exploring Potential Antecedents of Student Satisfaction Mark Ligas, Fairfield University ..................................................................................................................59 Engaging Students in Marketing Classes Robert P. Errey, University of Ballarat.........................................................................................................65 Sociology, Economics, Politics, and Religion: Success of Marketing Students Gregory S. Black, Texas A&M University-Corpus Christi Leon F. Dube, Texas A&M University-Corpus Christi Sue Wingfield, Texas A&M University-Corpus Christi.................................................................................71 viii
Special Sessions Diverting Traditional Teaching Methods in Services Marketing Via Industry-Based Academic Exchange: The Angeles University Experience Gerrome R. Esguerra, Angeles University Foundation ...............................................................................76 Cross-Cultural Approaches to Successful Fast Foods Industry: The Philippine Experience Imelda L. Frencillo, Adamson University Ma. Freya B. Esclavia, Adamson University Gerrome R. Esguerra, Angeles University Foundation Renato Juan C. Fajardo, Adamson University Menrado V. Cajayon, Adamson University..................................................................................................77 Strengthening the Marketing Curriculum and Students’ Employment Preparedness through the OJT (On-the-Job-Training) Program Virginia L. Calabria, Adamson University Chere’ C. Yturralde, Angeles University Foundation and Angeles University Foundation Medical Center Menrado V. Cajayon, Adamson University Renato Juan C. Fajardo, Adamson University Ma. Freya B. Esclavia, Adamson University ...............................................................................................79 The Class Less Traveled – Teaching Innovations That Make a Difference Susan Cadwallader, California State University, Fullerton Claudia M. Bridges, California State University, Sacramento Thomas C. Boyd, California State University, Fullerton Katrin R. Harich, California State University, Fullerton Renee Shaw Hughner, Arizona State University at the Polytechnic Campus ............................................81 Curriculum Design II How the Chicken Crossed the Road: The Marketing-Product Development Interface Bill Dodds, Fort Lewis College.....................................................................................................................83 Creating a Course to Insert Consumer Demand Back in the Value Chain: Consumer Demand and Channel Collaboration Camille P. Schuster, California State University, San Marcos ....................................................................87 Learning the Right Thing and Learning It Right: Using a Professional Database to Enhance Marketing Education Catherine T. Atwong, California State University, Fullerton ........................................................................88 Mentoring and Professional Development Developing Career Management Competency through Alumni Mentoring Peter A. Kaufman, Illinois State University Frederick W. Langrehr, Valparaiso University.............................................................................................89 Achieving a Black Belt in the Mentoring of Marketing Faculty: A Review of the Literature and Directions for Future Research Craig A. Kelley, California State University, Sacramento............................................................................93 Relating Perceptions of Teaching Method Effectiveness to Perceived Instructional Emphasis Areas: A Comparison of Faculty and Student Associations Stuart Van Auken, Florida Gulf Coast University Eileen Anne Campbell, Florida Gulf Coast University Ludmilla Gricenko Wells, Florida Gulf Coast University..............................................................................97 ix
Page 1 and 2: Marketing Educators’ Association
Page 3 and 4: PREFACE This volume contains the pr
Page 5 and 6: Mary Conran, Temple University Debo
Page 7: Ethics and Social Responsibility In
Page 11 and 12: Linking Marketing Students to the R
Page 13 and 14: MARKETING EDUCATORS’ ASSOCIATION
Page 15 and 16: at improving the lives of all Filip
Page 17 and 18: of the marketing program and streng
Page 19 and 20: A NEW CONCEPT OF VALIDITY: EVALUATI
Page 21 and 22: ankings, alumni ratings, and the ra
Page 23 and 24: simply be utilized to publicly vali
Page 25 and 26: IS THAT YOUR FINAL ANSWER? IMPROVIN
Page 27 and 28: THE COMMUNITY AS OUR CLASSROOM: STU
Page 29 and 30: Learning Outcomes Even more importa
Page 31 and 32: • recognizing that ideas and huma
Page 33 and 34: Greek Thought Homer, The Odyssey Ae
Page 35 and 36: INVESTIGATING PLAGIARISM: CREATION
Page 37 and 38: ATTITUDES TOWARDS BUSINESS ETHICS A
Page 39 and 40: week semester, the author is able t
Page 41 and 42: or she may be ready to appreciate h
Page 43 and 44: RELATIONSHIP MARKETING: A CONCISE C
Page 45 and 46: BENCHMARKING CHINESE BUSINESS EDUCA
Page 47 and 48: NOT LIKE US: WHAT IT MEANS TO BE FO
Page 49 and 50: TABLE 2 Example Frequencies: “Rus
Page 51 and 52: THE MARKETING RESCUE: STRATEGIES TH
Page 53 and 54: PRICE V. QUALITY: THE CONSUMERS’
Page 55 and 56: COLLEGE OF BUSINESS ADMINISTRATION
Page 57 and 58: TARGETING HIGHER EDUCATION TO INTER
Page 59 and 60:
understand how the material they tr
Page 61 and 62:
IMPROVING GRADUATE BUSINESS EDUCATI
Page 63 and 64:
Chew and Mclnnis-Bowers (2004) expl
Page 65 and 66:
exchange various opinions and work
Page 67 and 68:
Myers, C. B., & Myers, S. M. (2007)
Page 69 and 70:
FIGURE 2: Detailed Education Compon
Page 71 and 72:
COLLEGIATE LIVING/LEARNING PROGRAMS
Page 73 and 74:
perhaps even relationships could ch
Page 75 and 76:
The results of this exploratory wor
Page 77 and 78:
ENGAGING STUDENTS IN MARKETING CLAS
Page 79 and 80:
or group, are undertaken outside of
Page 81 and 82:
caused by group assignments was rai
Page 83 and 84:
SOCIOLOGY, ECONOMICS, POLITICS, AND
Page 85 and 86:
H8b: The more a student works while
Page 87 and 88:
(predicted) and Independents were b
Page 89 and 90:
CROSS-CULTURAL APPROACHES TO SUCCES
Page 91 and 92:
STRENGTHENING THE MARKETING CURRICU
Page 93 and 94:
THE CLASS LESS TRAVELED - TEACHING
Page 95 and 96:
HOW THE CHICKEN CROSSED THE ROAD: T
Page 97 and 98:
solving products and services in th
Page 99 and 100:
CREATING A COURSE TO INSERT CONSUME
Page 101 and 102:
DEVELOPING CAREER MANAGEMENT COMPET
Page 103 and 104:
Mentoring Assignment Requirements D
Page 105 and 106:
ACHIEVING A BLACK BELT IN THE MENTO
Page 107 and 108:
It is preferred that mentoring occu
Page 109 and 110:
RELATING PERCEPTIONS OF TEACHING ME
Page 111 and 112:
Other teaching methods that are ass
Page 113 and 114:
TABLE 1 Mean Contrast between Facul
Page 115 and 116:
TABLE 4 STUDENT CORRELATIONS BETWEE
Page 117 and 118:
VIRTUAL MENTORING FOR A RETAIL MARK
Page 119 and 120:
TOWARD A DEEPER UNDERSTANDING OF CO
Page 121 and 122:
IMPROV COMEDY: TECHNIQUES AND EXERC
Page 123 and 124:
BUILDING A MARKETING CURRICULUM TO
Page 125 and 126:
INTERNATIONALIZING THE BUSINESS CUR
Page 127 and 128:
LINKING MARKETING STUDENTS TO THE R
Page 129 and 130:
anged from 1 (strongly disagree) to
Page 131 and 132:
Browne, W. G. (1995). Living case a
Page 133 and 134:
STUDENT PERSONALITY TYPES IN TEAM P
Page 135 and 136:
GETTING PUBLISHED IN THE JOURNAL OF
Page 137 and 138:
STRATEGIC MEMBERSHIP DEVELOPMENT PL
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E-LEARNING: AN INNOVATIVE LEARNING
Page 141 and 142:
The future of marketing education b
Page 143 and 144:
Even as social presence provides th
Page 145 and 146:
APPLYING LESSONS FROM BRAIN SCIENCE
Page 147 and 148:
INCORPORATING WRITING IN THE MARKET
Page 149 and 150:
Variable Operationalization Our var
Page 151 and 152:
TABLE 4 Effect of Revision and Rewr
Page 153 and 154:
A CALL TO ACTION: A RESEARCH AGENDA
Page 155 and 156:
have proficient reading skills, and
Page 157 and 158:
effective way to prepare the next g
Page 159 and 160:
TESTING CLIENT-BASED PROJECTS: WHAT
Page 161 and 162:
ATTITUDES AND PERCEPTIONS OF SOCIAL
Page 163 and 164:
ASSURANCE OF LEARNING AND ASSESSMEN
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Miniano, Carl Mark B...............
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2008 - Marketing Educators' Association

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