- Page 1 and 2:
Marketing Educators’ Association
- Page 3 and 4:
PREFACE This volume contains the pr
- Page 5 and 6:
Mary Conran, Temple University Debo
- Page 7 and 8:
Ethics and Social Responsibility In
- Page 9 and 10:
Special Sessions Diverting Traditio
- Page 11 and 12:
Linking Marketing Students to the R
- Page 13 and 14:
MARKETING EDUCATORS’ ASSOCIATION
- Page 15 and 16:
at improving the lives of all Filip
- Page 17 and 18:
of the marketing program and streng
- Page 19 and 20:
A NEW CONCEPT OF VALIDITY: EVALUATI
- Page 21 and 22:
ankings, alumni ratings, and the ra
- Page 23 and 24:
simply be utilized to publicly vali
- Page 25 and 26:
IS THAT YOUR FINAL ANSWER? IMPROVIN
- Page 27 and 28:
THE COMMUNITY AS OUR CLASSROOM: STU
- Page 29 and 30:
Learning Outcomes Even more importa
- Page 31 and 32:
• recognizing that ideas and huma
- Page 33 and 34:
Greek Thought Homer, The Odyssey Ae
- Page 35 and 36:
INVESTIGATING PLAGIARISM: CREATION
- Page 37 and 38:
ATTITUDES TOWARDS BUSINESS ETHICS A
- Page 39 and 40:
week semester, the author is able t
- Page 41 and 42:
or she may be ready to appreciate h
- Page 43 and 44:
RELATIONSHIP MARKETING: A CONCISE C
- Page 45 and 46:
BENCHMARKING CHINESE BUSINESS EDUCA
- Page 47 and 48:
NOT LIKE US: WHAT IT MEANS TO BE FO
- Page 49 and 50:
TABLE 2 Example Frequencies: “Rus
- Page 51 and 52:
THE MARKETING RESCUE: STRATEGIES TH
- Page 53 and 54:
PRICE V. QUALITY: THE CONSUMERS’
- Page 55 and 56:
COLLEGE OF BUSINESS ADMINISTRATION
- Page 57 and 58:
TARGETING HIGHER EDUCATION TO INTER
- Page 59 and 60:
understand how the material they tr
- Page 61 and 62:
IMPROVING GRADUATE BUSINESS EDUCATI
- Page 63 and 64:
Chew and Mclnnis-Bowers (2004) expl
- Page 65 and 66:
exchange various opinions and work
- Page 67 and 68:
Myers, C. B., & Myers, S. M. (2007)
- Page 69 and 70:
FIGURE 2: Detailed Education Compon
- Page 71 and 72:
COLLEGIATE LIVING/LEARNING PROGRAMS
- Page 73 and 74:
perhaps even relationships could ch
- Page 75 and 76:
The results of this exploratory wor
- Page 77 and 78:
ENGAGING STUDENTS IN MARKETING CLAS
- Page 79 and 80:
or group, are undertaken outside of
- Page 81 and 82:
caused by group assignments was rai
- Page 83 and 84:
SOCIOLOGY, ECONOMICS, POLITICS, AND
- Page 85 and 86:
H8b: The more a student works while
- Page 87 and 88:
(predicted) and Independents were b
- Page 89 and 90:
CROSS-CULTURAL APPROACHES TO SUCCES
- Page 91 and 92:
STRENGTHENING THE MARKETING CURRICU
- Page 93 and 94:
THE CLASS LESS TRAVELED - TEACHING
- Page 95 and 96:
HOW THE CHICKEN CROSSED THE ROAD: T
- Page 97 and 98:
solving products and services in th
- Page 99 and 100: CREATING A COURSE TO INSERT CONSUME
- Page 101 and 102: DEVELOPING CAREER MANAGEMENT COMPET
- Page 103 and 104: Mentoring Assignment Requirements D
- Page 105 and 106: ACHIEVING A BLACK BELT IN THE MENTO
- Page 107 and 108: It is preferred that mentoring occu
- Page 109 and 110: RELATING PERCEPTIONS OF TEACHING ME
- Page 111 and 112: Other teaching methods that are ass
- Page 113 and 114: TABLE 1 Mean Contrast between Facul
- Page 115 and 116: TABLE 4 STUDENT CORRELATIONS BETWEE
- Page 117 and 118: VIRTUAL MENTORING FOR A RETAIL MARK
- Page 119 and 120: TOWARD A DEEPER UNDERSTANDING OF CO
- Page 121 and 122: IMPROV COMEDY: TECHNIQUES AND EXERC
- Page 123 and 124: BUILDING A MARKETING CURRICULUM TO
- Page 125 and 126: INTERNATIONALIZING THE BUSINESS CUR
- Page 127 and 128: LINKING MARKETING STUDENTS TO THE R
- Page 129 and 130: anged from 1 (strongly disagree) to
- Page 131 and 132: Browne, W. G. (1995). Living case a
- Page 133 and 134: STUDENT PERSONALITY TYPES IN TEAM P
- Page 135 and 136: GETTING PUBLISHED IN THE JOURNAL OF
- Page 137 and 138: STRATEGIC MEMBERSHIP DEVELOPMENT PL
- Page 139 and 140: E-LEARNING: AN INNOVATIVE LEARNING
- Page 141 and 142: The future of marketing education b
- Page 143 and 144: Even as social presence provides th
- Page 145 and 146: APPLYING LESSONS FROM BRAIN SCIENCE
- Page 147 and 148: INCORPORATING WRITING IN THE MARKET
- Page 149: Variable Operationalization Our var
- Page 153 and 154: A CALL TO ACTION: A RESEARCH AGENDA
- Page 155 and 156: have proficient reading skills, and
- Page 157 and 158: effective way to prepare the next g
- Page 159 and 160: TESTING CLIENT-BASED PROJECTS: WHAT
- Page 161 and 162: ATTITUDES AND PERCEPTIONS OF SOCIAL
- Page 163 and 164: ASSURANCE OF LEARNING AND ASSESSMEN
- Page 165: Miniano, Carl Mark B...............