2008 - Marketing Educators' Association

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* Correlation is significant at the 0.05 level (2-tailed). ** Correlation is significant at the 0.01 level (2-tailed). 11. Understanding how the functional .57** .40* -.10 .33 .68** .07 .04 .54** .19 areas of business relate to each other 10. Understanding of the functional .57** .15 -.37 .17 .58** .30 .28 .49** .01 areas of business 9. Ability to communicate effectively .40* .16 -.29 .16 .47** .33* .25 .28 -.10 using the language of business 8. Quantitative skills (ability to work .19 .26 -.31 .05 .06 -.10 -.03 .24 .16 with numerical data) 7. Written communication skills .34 .05 .08 .30 .40* -.17 .01 .49** -.14 6. Oral/presentation skills .44** .03 -.22 .14 .59** -.09 .18 .61** -.31 102 5. Ability to work effectively on a team .07 -.21 -.06 .05 .44* .16 .28 .11 -.33 4. Ability to develop workable solutions .71** .11 -.17 -.02 .49** .14 -.29 .32 -.11 to business problems 3. Ability to analyze the relationship .31 .66** -.35 .11 .12 -.12 -.28 .41* .34 between business variables 2. Ability to identify a business problem .52** .04 -.45* -.04 .55** -.05 -.13 -.02 -.08 1. Technical preparation -.03 -.38* .19 -.32 -.20 -.23 -.19 -.40* -.05 (ability to use software such as spreadsheets, statistical packages, database packages, etc.) 12. 13. 14. 15. 16. 17. 18. 19. 20. Case Lectures Computer In-Class Group In-Class Individual In-Class Exams Studies Simulation Discussions Projects Exercises Projects Presentations FACULTY CORRELATIONS BETWEEN TEACHING METHOD EFFECTIVENESS AND INSTRUCTIONAL AREA EMPHASIS TABLE 3
TABLE 4 STUDENT CORRELATIONS BETWEEN TEACHING METHOD EFFECTIVENESS AND INSTRUCTIONAL AREA EMPHASIS 12. 13. 14. 15. 16. 17. 18. 19. 20. Case Lectures Computer In-Class Group In-Class Individual In-Class Exams Studies Simulation Discussions Projects Exercises Projects Presentations 1. Technical preparation .11 .14 -.16 -.01 .16 .10 -.06 -.08 .09 (ability to use software such as spreadsheets, statistical packages, database packages, etc.) 2. Ability to identify a business problem .37** .25* .28* .29** .36** .11 .35** .34** .25 3. Ability to analyze the relationship .46** .06 .27* .44** .41** .30** .23* .30** .10 between business variables 4. Ability to develop workable solutions .37** .21 .35** .38** .39** .36** .33** .31** .22 to business problems 103 5. Ability to work effectively on a team .34** .06 .26 .24* .51** .30** .06 .28* -.03 6. Oral/presentation skills .17 .04 .35** .26* .51** .44** .25* .21 .03 7. Written communication skills .22 .23* .22 .30** .33** .38** .43** .40** .27* 8. Quantitative skills (ability to work .25* .30** -.10 .27* .18 .25* .29** .14 .07 with numerical data) 9. Ability to communicate effectively .52** .13 .27* .29** .43** .22 .30** .35** .10 using the language of business 10. Understanding of the functional .43** .26* .29* .36** .40** .21 .35** .31** .27* areas of business 11. Understanding how the functional .39** .16 .32* .42** .42** .23* .14 .19 .12 areas of business relate to each other * Correlation is significant at the 0.05 level (2-tailed). ** Correlation is significant at the 0.01 level (2-tailed).
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Marketing Educators’ Association
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PREFACE This volume contains the pr
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Mary Conran, Temple University Debo
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Ethics and Social Responsibility In
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Special Sessions Diverting Traditio
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Linking Marketing Students to the R
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MARKETING EDUCATORS’ ASSOCIATION
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at improving the lives of all Filip
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of the marketing program and streng
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A NEW CONCEPT OF VALIDITY: EVALUATI
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ankings, alumni ratings, and the ra
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simply be utilized to publicly vali
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IS THAT YOUR FINAL ANSWER? IMPROVIN
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THE COMMUNITY AS OUR CLASSROOM: STU
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Learning Outcomes Even more importa
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• recognizing that ideas and huma
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Greek Thought Homer, The Odyssey Ae
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INVESTIGATING PLAGIARISM: CREATION
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ATTITUDES TOWARDS BUSINESS ETHICS A
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week semester, the author is able t
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or she may be ready to appreciate h
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RELATIONSHIP MARKETING: A CONCISE C
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BENCHMARKING CHINESE BUSINESS EDUCA
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NOT LIKE US: WHAT IT MEANS TO BE FO
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TABLE 2 Example Frequencies: “Rus
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THE MARKETING RESCUE: STRATEGIES TH
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PRICE V. QUALITY: THE CONSUMERS’
Page 55 and 56:
COLLEGE OF BUSINESS ADMINISTRATION
Page 57 and 58:
TARGETING HIGHER EDUCATION TO INTER
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understand how the material they tr
Page 61 and 62:
IMPROVING GRADUATE BUSINESS EDUCATI
Page 63 and 64: Chew and Mclnnis-Bowers (2004) expl
Page 65 and 66: exchange various opinions and work
Page 67 and 68: Myers, C. B., & Myers, S. M. (2007)
Page 69 and 70: FIGURE 2: Detailed Education Compon
Page 71 and 72: COLLEGIATE LIVING/LEARNING PROGRAMS
Page 73 and 74: perhaps even relationships could ch
Page 75 and 76: The results of this exploratory wor
Page 77 and 78: ENGAGING STUDENTS IN MARKETING CLAS
Page 79 and 80: or group, are undertaken outside of
Page 81 and 82: caused by group assignments was rai
Page 83 and 84: SOCIOLOGY, ECONOMICS, POLITICS, AND
Page 85 and 86: H8b: The more a student works while
Page 87 and 88: (predicted) and Independents were b
Page 89 and 90: CROSS-CULTURAL APPROACHES TO SUCCES
Page 91 and 92: STRENGTHENING THE MARKETING CURRICU
Page 93 and 94: THE CLASS LESS TRAVELED - TEACHING
Page 95 and 96: HOW THE CHICKEN CROSSED THE ROAD: T
Page 97 and 98: solving products and services in th
Page 99 and 100: CREATING A COURSE TO INSERT CONSUME
Page 101 and 102: DEVELOPING CAREER MANAGEMENT COMPET
Page 103 and 104: Mentoring Assignment Requirements D
Page 105 and 106: ACHIEVING A BLACK BELT IN THE MENTO
Page 107 and 108: It is preferred that mentoring occu
Page 109 and 110: RELATING PERCEPTIONS OF TEACHING ME
Page 111 and 112: Other teaching methods that are ass
Page 113: TABLE 1 Mean Contrast between Facul
Page 117 and 118: VIRTUAL MENTORING FOR A RETAIL MARK
Page 119 and 120: TOWARD A DEEPER UNDERSTANDING OF CO
Page 121 and 122: IMPROV COMEDY: TECHNIQUES AND EXERC
Page 123 and 124: BUILDING A MARKETING CURRICULUM TO
Page 125 and 126: INTERNATIONALIZING THE BUSINESS CUR
Page 127 and 128: LINKING MARKETING STUDENTS TO THE R
Page 129 and 130: anged from 1 (strongly disagree) to
Page 131 and 132: Browne, W. G. (1995). Living case a
Page 133 and 134: STUDENT PERSONALITY TYPES IN TEAM P
Page 135 and 136: GETTING PUBLISHED IN THE JOURNAL OF
Page 137 and 138: STRATEGIC MEMBERSHIP DEVELOPMENT PL
Page 139 and 140: E-LEARNING: AN INNOVATIVE LEARNING
Page 141 and 142: The future of marketing education b
Page 143 and 144: Even as social presence provides th
Page 145 and 146: APPLYING LESSONS FROM BRAIN SCIENCE
Page 147 and 148: INCORPORATING WRITING IN THE MARKET
Page 149 and 150: Variable Operationalization Our var
Page 151 and 152: TABLE 4 Effect of Revision and Rewr
Page 153 and 154: A CALL TO ACTION: A RESEARCH AGENDA
Page 155 and 156: have proficient reading skills, and
Page 157 and 158: effective way to prepare the next g
Page 159 and 160: TESTING CLIENT-BASED PROJECTS: WHAT
Page 161 and 162: ATTITUDES AND PERCEPTIONS OF SOCIAL
Page 163 and 164: ASSURANCE OF LEARNING AND ASSESSMEN
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Miniano, Carl Mark B...............
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2008 - Marketing Educators' Association

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