2008 - Marketing Educators' Association

GETTING PUBLISHED IN THE JOURNAL OF MARKETING EDUCATION
Douglas J. Lincoln, Boise State University, Department of Marketing and Finance,
Boise, ID 83725; dlincoln@boisestate.edu
Kenneth J. Chapman, California State University, Chico, Department of Finance and Marketing,
Chico, CA 95929-005; kchapman@csuchico.edu
Charles R. Duke, Clemson University, Department of Marketing, Clemson, SC 29634-1325;
dcharle@clemson.edu
Gary L. Karns, Seattle Pacific University, School of Business and Economics,
Seattle, WA 98119; gkarns@spu.edu
SESSION PURPOSE
The major purpose of this session was to share and
exchange information with potential authors with the
goal of increasing their ability to produce and submit
manuscripts that have a high likelihood of being
accepted and eventually published. Another major
purpose was to provide advice on how best to
approach revising manuscripts for which the editor
has invited a revision. The four session leaders
provided examples of “do’s” and “don’ts” by drawing
on their experience in dealing with hundreds of
manuscripts over the past decade. Audience
members were encouraged and expected to ask
questions of the session leaders during the session.
SESSION RATIONALE
High quality marketing education research and
manuscripts are critically important if we are to
advance our role and capabilities as effective
marketing educators. Many outstanding marketing
faculty members are likely to possess significant
knowledge and experience that, if shared with others
in the profession, would advance our field. However,
it is believed that potential authors need more
guidance on how to position their manuscripts
before submission as well as how to reposition them
once a revision has been invited after the first round
of reviews. This faculty development session
increased knowledge about the characteristics of
authors’ research and manuscripts eventually
published by the Journal of Marketing Education.
SESSION OBJECTIVES
(1) Provide current information on the journal such
as submission guidelines, upcoming special
issues, etc.
ABSTRACT
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(2) Provide advice on positioning original
submissions.
(3) Provide insight into the manuscript review
process.
(4) Provide knowledge on why manuscripts are
rejected versus revisions invited.
(5) Provide knowledge on how to deal with invited
revisions.
MAJOR TOPICS COVERED
Five major topics were covered during the session.
They included: (1) following submission guidelines,
(2) preparing the manuscript’s “front end,” (3)
proving your research and analytical skills, (4)
developing and making recommendations for
marketing educators, and (5) preparing a revised
manuscript. The five topics were addressed by the
four panelists. An overview of thoughts each shared
follow.
Submitting Your Manuscript
Doug Lincoln reviewed the journal’s current
submission guidelines and stressed how important it
is to follow these guidelines. Failure to follow
guidelines can lead to the Editor’s desk rejection or
substantially delay the review process. Some
common mistakes in not following guidelines that
Doug mentioned included: revealing author or
institutional affiliation information in the manuscript’s
text, not demonstrating (in the cover letter) how the
manuscript addresses the journal’s mission, not
numbering pages, forgetting to remove editing
marks or comments, and not properly preparing
responses to reviewer comments when submitting
revised manuscripts.