2008 - Marketing Educators' Association

TABLE 4
STUDENT CORRELATIONS BETWEEN TEACHING METHOD
EFFECTIVENESS AND INSTRUCTIONAL AREA EMPHASIS
12. 13. 14. 15. 16. 17. 18. 19. 20.
Case Lectures Computer In-Class Group In-Class Individual In-Class Exams
Studies Simulation Discussions Projects Exercises Projects Presentations
1. Technical preparation .11 .14 -.16 -.01 .16 .10 -.06 -.08 .09
(ability to use software such as
spreadsheets, statistical packages,
database packages, etc.)
2. Ability to identify a business problem .37** .25* .28* .29** .36** .11 .35** .34** .25
3. Ability to analyze the relationship .46** .06 .27* .44** .41** .30** .23* .30** .10
between business variables
4. Ability to develop workable solutions .37** .21 .35** .38** .39** .36** .33** .31** .22
to business problems
103
5. Ability to work effectively on a team .34** .06 .26 .24* .51** .30** .06 .28* -.03
6. Oral/presentation skills .17 .04 .35** .26* .51** .44** .25* .21 .03
7. Written communication skills .22 .23* .22 .30** .33** .38** .43** .40** .27*
8. Quantitative skills (ability to work .25* .30** -.10 .27* .18 .25* .29** .14 .07
with numerical data)
9. Ability to communicate effectively .52** .13 .27* .29** .43** .22 .30** .35** .10
using the language of business
10. Understanding of the functional .43** .26* .29* .36** .40** .21 .35** .31** .27*
areas of business
11. Understanding how the functional .39** .16 .32* .42** .42** .23* .14 .19 .12
areas of business relate to each other
* Correlation is significant at the 0.05 level (2-tailed).
** Correlation is significant at the 0.01 level (2-tailed).