2008 - Marketing Educators' Association

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TABLE OF CONTENTS Preface ..................................................................................................................................................................... iii Acknowledgements ................................................................................................................................................ iv Contemporary Issues - Roundtable Discussions Marketing Educators’ Association (MEA) and Association of Marketing Educators, Philippines (AME): International Linkage Par Excellence Chere’ C. Yturralde, Angeles University Foundation and Angeles University Foundation Medical Center Gerald S. Abergos, International Academy of Management and Economics ..............................................1 Academic Social Responsibility of Marketing Educators: Responding to Philippine Millennium Development Goal for Poverty Reduction Imelda L. Frencillo, Adamson University Raquel Alban, Adamson University Ma. Victoria S. Abergos, Adamson University...............................................................................................2 Connecting 7,100 Islands through Professional Organizations: Different Strokes for Common Concerns Menrado V. Cajayon, Adamson University Shirley I. Mendoza, Divine Word College of Calapan Amy C. Daraway, Adamson University Celia R. Montenegro, Adamson University ...................................................................................................4 International Travel Experiences for Students: Enhancing the Learning Outcomes Brian K. Jorgensen, Westminster College Nancy Panos Schmitt, Westminster College Georgia Kenyon White, Westminster College ...............................................................................................6 Motivating and Assessing Learning I A New Concept of Validity: Evaluation of Teaching, and the Production of Loincloths Dennis E. Clayson, University of Northern Iowa ...........................................................................................7 Instructor Feedback: How Much Do Students Really Want? David S. Ackerman, California State University, Northridge Barbara L. Gross, California State University, Northridge...........................................................................12 Is That Your Final Answer? Improving and Moving Beyond Standard Multiple Choice Marketing Questions Glen H. Brodowsky, California State University, San Marcos Ruth Lesher Taylor, Texas State University, San Marcos...........................................................................13 Marketing Education and the Community I When Students Bust Your Mellow: Getting the Class Back in the Groove, Dude D. Joel Whalen, DePaul University Stephen K. Koernig, DePaul University.......................................................................................................14 The Community as Our Classroom: Student Feedback on Community-Based Learning Exercises Christina McCale, Regis University Melissa Nix, Regis University ......................................................................................................................15 Marketing and Classics: Linkages, Bridges and Connections Larisa V. Genin, Saint Mary’s College of California J. Thomas Gomez-Arias, Saint Mary’s College of California ......................................................................16 vi
Ethics and Social Responsibility Investigating Plagiarism: Creation and Validation of Exploratory Measures Joel Herche, University of the Pacific..........................................................................................................23 The Effects of Culture on Cheating: An Exploratory Examination Janice Payan, University of Northern Colorado James Reardon, University of Northern Colorado Denny E. McCorkle, University of Northern Colorado Marcel Weverbergh, University of Antwerp .................................................................................................24 Attitudes towards Business Ethics and Degree of Opinion Leadership of Future Managers in the United States, Finland, and China Charles Comegys, Merrimack College Susan Pariseau, Merrimack College Jaani Väisänen, Tampere University of Technology Robert A. Lupton, Central Washington University David R. Rawlinson, Central Washington University...................................................................................25 Special Sessions Using a Computer Simulation in the UG Marketing Capstone Case Course Gopala “GG” Ganesh, University of North Texas........................................................................................26 Teaching Consumer Behavior: Tips, Traps, and Positioning Lars Perner, University of Southern California ............................................................................................28 Motivating and Assessing Learning II Improving the Use of Classroom Response Systems (aka “Clickers”) in the Principles of Marketing Classroom: Experiences and Recommendations Douglas J. Lincoln, Boise State University..................................................................................................30 Relationship Marketing: A Concise Conceptual Framework for the Classroom E. K. Valentin, Weber State University, Davis Campus ..............................................................................31 Rapport between Business Faculty and Their Students: Development of a Theoretical Model Neil A. Granitz, California State University, Fullerton Stephen K. Koernig, DePaul University Katrin R. Harich, California State University, Fullerton................................................................................32 Marketing Education and the Community II Benchmarking Chinese Business Education against the U.S.: A Prototype Model for Developing Constructs and Assessing Response Style Differences Stuart Van Auken, Florida Gulf Coast University Ludmilla Gricenko Wells, Florida Gulf Coast University Daniel Borgia, Florida Gulf Coast University ...............................................................................................33 Study Abroad in Marketing: An Application of Kolb’s Experiential Learning Cycle Ed Petkus, Jr., Ramapo College of New Jersey .........................................................................................34 Not Like Us: What It Means to be Foreign Charles R. Duke, Clemson University John D. Mittelstaedt, Clemson University....................................................................................................35 vii
Page 1 and 2: Marketing Educators’ Association
Page 3 and 4: PREFACE This volume contains the pr
Page 5: Mary Conran, Temple University Debo
Page 9 and 10: Special Sessions Diverting Traditio
Page 11 and 12: Linking Marketing Students to the R
Page 13 and 14: MARKETING EDUCATORS’ ASSOCIATION
Page 15 and 16: at improving the lives of all Filip
Page 17 and 18: of the marketing program and streng
Page 19 and 20: A NEW CONCEPT OF VALIDITY: EVALUATI
Page 21 and 22: ankings, alumni ratings, and the ra
Page 23 and 24: simply be utilized to publicly vali
Page 25 and 26: IS THAT YOUR FINAL ANSWER? IMPROVIN
Page 27 and 28: THE COMMUNITY AS OUR CLASSROOM: STU
Page 29 and 30: Learning Outcomes Even more importa
Page 31 and 32: • recognizing that ideas and huma
Page 33 and 34: Greek Thought Homer, The Odyssey Ae
Page 35 and 36: INVESTIGATING PLAGIARISM: CREATION
Page 37 and 38: ATTITUDES TOWARDS BUSINESS ETHICS A
Page 39 and 40: week semester, the author is able t
Page 41 and 42: or she may be ready to appreciate h
Page 43 and 44: RELATIONSHIP MARKETING: A CONCISE C
Page 45 and 46: BENCHMARKING CHINESE BUSINESS EDUCA
Page 47 and 48: NOT LIKE US: WHAT IT MEANS TO BE FO
Page 49 and 50: TABLE 2 Example Frequencies: “Rus
Page 51 and 52: THE MARKETING RESCUE: STRATEGIES TH
Page 53 and 54: PRICE V. QUALITY: THE CONSUMERS’
Page 55 and 56: COLLEGE OF BUSINESS ADMINISTRATION
Page 57 and 58:
TARGETING HIGHER EDUCATION TO INTER
Page 59 and 60:
understand how the material they tr
Page 61 and 62:
IMPROVING GRADUATE BUSINESS EDUCATI
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Chew and Mclnnis-Bowers (2004) expl
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exchange various opinions and work
Page 67 and 68:
Myers, C. B., & Myers, S. M. (2007)
Page 69 and 70:
FIGURE 2: Detailed Education Compon
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COLLEGIATE LIVING/LEARNING PROGRAMS
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perhaps even relationships could ch
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The results of this exploratory wor
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ENGAGING STUDENTS IN MARKETING CLAS
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or group, are undertaken outside of
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caused by group assignments was rai
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SOCIOLOGY, ECONOMICS, POLITICS, AND
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H8b: The more a student works while
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(predicted) and Independents were b
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CROSS-CULTURAL APPROACHES TO SUCCES
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STRENGTHENING THE MARKETING CURRICU
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THE CLASS LESS TRAVELED - TEACHING
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HOW THE CHICKEN CROSSED THE ROAD: T
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solving products and services in th
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CREATING A COURSE TO INSERT CONSUME
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DEVELOPING CAREER MANAGEMENT COMPET
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Mentoring Assignment Requirements D
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ACHIEVING A BLACK BELT IN THE MENTO
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It is preferred that mentoring occu
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RELATING PERCEPTIONS OF TEACHING ME
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Other teaching methods that are ass
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TABLE 1 Mean Contrast between Facul
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TABLE 4 STUDENT CORRELATIONS BETWEE
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VIRTUAL MENTORING FOR A RETAIL MARK
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TOWARD A DEEPER UNDERSTANDING OF CO
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IMPROV COMEDY: TECHNIQUES AND EXERC
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BUILDING A MARKETING CURRICULUM TO
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INTERNATIONALIZING THE BUSINESS CUR
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LINKING MARKETING STUDENTS TO THE R
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anged from 1 (strongly disagree) to
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Browne, W. G. (1995). Living case a
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STUDENT PERSONALITY TYPES IN TEAM P
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GETTING PUBLISHED IN THE JOURNAL OF
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STRATEGIC MEMBERSHIP DEVELOPMENT PL
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E-LEARNING: AN INNOVATIVE LEARNING
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The future of marketing education b
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Even as social presence provides th
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APPLYING LESSONS FROM BRAIN SCIENCE
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INCORPORATING WRITING IN THE MARKET
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Variable Operationalization Our var
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TABLE 4 Effect of Revision and Rewr
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A CALL TO ACTION: A RESEARCH AGENDA
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have proficient reading skills, and
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effective way to prepare the next g
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TESTING CLIENT-BASED PROJECTS: WHAT
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ATTITUDES AND PERCEPTIONS OF SOCIAL
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ASSURANCE OF LEARNING AND ASSESSMEN
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Miniano, Carl Mark B...............
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2008 - Marketing Educators' Association

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