2008 - Marketing Educators' Association

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effectiveness: A rejoinder. Journal of Marketing Education, 28, 64-68. Morrison, M., Sweeney, A., & Heffernan, T. (2003). Learning styles of on-campus and off-campus marketing students: The challenge for marketing educators. Journal of Marketing Education, 25, 208-217. Narayandas, D. (2007), Trends in executive education in business marketing. Journal of Business-to-Business Marketing, 14, 23-30. Pavia, T. M. (2006), Educating practitioners to value new marketing knowledge: A case study in executive education. Marketing Intelligence and Planning 24, 296-306. Petkus, Jr., E. (2007). “Enhancing the relevance and value of marketing curriculum outcomes to a liberal arts education. Journal of Marketing Education, 29, 39-51. Roy, A., & Macchiette, B. (2005). Debating the issues: A tool for augmenting critical thinking skills of marketing students. Journal of Marketing Education, 27, 264-276. 20 Sautter, E. P., Gagnon, G. B., & Mohr, J. J. (2007). Educators who have made a difference for yheir students: Observations and reflections of three nationally recognized marketing professors. Journal of Marketing Education, 29, 85-90. Shugan, S. M. (2006), Editorial: Save research – abandon the case method of teaching. Marketing Science 25, 109-115. Stringfellow, L., Ennis, S., Brennan, R., & Harker, M. J. (2006). Mind the gap: The relevance of marketing education to marketing practice. Marketing Intelligence and Planning 24, 245 – 256. Wilkie, W. L., & Moore, E. (2003). Scholarly research in marketing: Exploring the ‘4 eras’ of thought development. Journal of Public Policy and Marketing, 22, 116-146. Winter, D. G., McClelland, D. C., & Stewart, A. (1981). A new case for the liberal arts. San Francisco, CA: Jossey-Bass. Young, M. R. (2005). The motivational effects of the classroom environment in facilitating selfregulated learning. Journal of Marketing Education, 27, 25-40.
Greek Thought Homer, The Odyssey Aeschylus, Agamemnon, Libation Bearers, Eumenides Sophocles, Oedipus Rex, Antigone Thucydides, Peloponnesian Wars Aristophanes, Lysistrata Plato, Meno, Apology, Crito, Phaedo Aristotle, Nicomachean Ethics Euclid, The Elements Anonymous, Two Athenas (artworks) Sappho, poems Euripides, Bacchae Renaissance, Seventeenth and Eighteenth Century Thought Machiavelli, The Prince Luther, On Christian Liberty Bartolome de las Casas, Devastation of the Indies Cervantes, Don Quixote Shakespeare, Antony and Cleopatra Galileo, The Starry Messenger Descartes, Discourse on Method Hobbes, Leviathan Swift, Gulliver’s Travels Sor Juana Ines de la Cruz, “Letter to Sor Filotea De La Cruz” Voltaire, Candide Rousseau, Discourse on Inequality Jefferson, The Declaration of Independence, Notes on the State of Virginia Wollstonecraft, A Vindication of the Rights of Woman Aphra Behn, Oroonoko Lippi, “La Vergine Col Figlio” (art) APPENDIX 1 Collegiate Seminar Program – Reading List Roman, Early Christian, and Medieval Thought Marcus Aurelius, Meditations Lucretius, On the Nature of the Universe Virgil, The Aeneid Plutarch, Life of Coriolanus, Life of Mark Anthony Genesis, 1-6 Gospel of Mark St. Augustine, Confessions Marie De France, “Prologue,” “Guigemar and Equitan” St. Thomas Aquinas, Summa Contra Gentiles de Pizan, The Book of the City of Ladies Dante, The Divine Comedy, “The Inferno” Chaucer, Canterbury Tales, “The Wife of Bath’s Tale,” “The Merchant’s Tale” Hildegard of Bingen, Scivias; “Illumination” (art) Anonymous, Arabian Nights Nineteenth and Twentieth Century Thought Newman, The Uses of Knowledge Darwin, The Origin of Species Blake, Songs of Innocence and Songs of Experience (selections) Marx, Wage-Labour and Capital Weber, The Protestant Ethic and the Spirit of Capitalism Neruda, selected odes Kafka, Metamorphoses Thoreau, Walking Freud, Introductory Lectures on Psychoanalysis, Civilization and Its Discontents Ibsen, A Doll House Woolf, A Room of One’s Own Bacon, “Triptych inspired by the Oresteia of Aeschylus” (art) Unamuno, St. Emmanuel The Good, Martyr Garcia Marquez, Love and Other Demons Malcolm X, “The Ballot or the Bullet” Martin Luther King, Letter from Birmingham Jail Toni Morrison, Beloved Nietzsche, Genealogy of Morals 21
Page 1 and 2: Marketing Educators’ Association
Page 3 and 4: PREFACE This volume contains the pr
Page 5 and 6: Mary Conran, Temple University Debo
Page 7 and 8: Ethics and Social Responsibility In
Page 9 and 10: Special Sessions Diverting Traditio
Page 11 and 12: Linking Marketing Students to the R
Page 13 and 14: MARKETING EDUCATORS’ ASSOCIATION
Page 15 and 16: at improving the lives of all Filip
Page 17 and 18: of the marketing program and streng
Page 19 and 20: A NEW CONCEPT OF VALIDITY: EVALUATI
Page 21 and 22: ankings, alumni ratings, and the ra
Page 23 and 24: simply be utilized to publicly vali
Page 25 and 26: IS THAT YOUR FINAL ANSWER? IMPROVIN
Page 27 and 28: THE COMMUNITY AS OUR CLASSROOM: STU
Page 29 and 30: Learning Outcomes Even more importa
Page 31: • recognizing that ideas and huma
Page 35 and 36: INVESTIGATING PLAGIARISM: CREATION
Page 37 and 38: ATTITUDES TOWARDS BUSINESS ETHICS A
Page 39 and 40: week semester, the author is able t
Page 41 and 42: or she may be ready to appreciate h
Page 43 and 44: RELATIONSHIP MARKETING: A CONCISE C
Page 45 and 46: BENCHMARKING CHINESE BUSINESS EDUCA
Page 47 and 48: NOT LIKE US: WHAT IT MEANS TO BE FO
Page 49 and 50: TABLE 2 Example Frequencies: “Rus
Page 51 and 52: THE MARKETING RESCUE: STRATEGIES TH
Page 53 and 54: PRICE V. QUALITY: THE CONSUMERS’
Page 55 and 56: COLLEGE OF BUSINESS ADMINISTRATION
Page 57 and 58: TARGETING HIGHER EDUCATION TO INTER
Page 59 and 60: understand how the material they tr
Page 61 and 62: IMPROVING GRADUATE BUSINESS EDUCATI
Page 63 and 64: Chew and Mclnnis-Bowers (2004) expl
Page 65 and 66: exchange various opinions and work
Page 67 and 68: Myers, C. B., & Myers, S. M. (2007)
Page 69 and 70: FIGURE 2: Detailed Education Compon
Page 71 and 72: COLLEGIATE LIVING/LEARNING PROGRAMS
Page 73 and 74: perhaps even relationships could ch
Page 75 and 76: The results of this exploratory wor
Page 77 and 78: ENGAGING STUDENTS IN MARKETING CLAS
Page 79 and 80: or group, are undertaken outside of
Page 81 and 82: caused by group assignments was rai
Page 83 and 84:
SOCIOLOGY, ECONOMICS, POLITICS, AND
Page 85 and 86:
H8b: The more a student works while
Page 87 and 88:
(predicted) and Independents were b
Page 89 and 90:
CROSS-CULTURAL APPROACHES TO SUCCES
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STRENGTHENING THE MARKETING CURRICU
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THE CLASS LESS TRAVELED - TEACHING
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HOW THE CHICKEN CROSSED THE ROAD: T
Page 97 and 98:
solving products and services in th
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CREATING A COURSE TO INSERT CONSUME
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DEVELOPING CAREER MANAGEMENT COMPET
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Mentoring Assignment Requirements D
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ACHIEVING A BLACK BELT IN THE MENTO
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It is preferred that mentoring occu
Page 109 and 110:
RELATING PERCEPTIONS OF TEACHING ME
Page 111 and 112:
Other teaching methods that are ass
Page 113 and 114:
TABLE 1 Mean Contrast between Facul
Page 115 and 116:
TABLE 4 STUDENT CORRELATIONS BETWEE
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VIRTUAL MENTORING FOR A RETAIL MARK
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TOWARD A DEEPER UNDERSTANDING OF CO
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IMPROV COMEDY: TECHNIQUES AND EXERC
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BUILDING A MARKETING CURRICULUM TO
Page 125 and 126:
INTERNATIONALIZING THE BUSINESS CUR
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LINKING MARKETING STUDENTS TO THE R
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anged from 1 (strongly disagree) to
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Browne, W. G. (1995). Living case a
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STUDENT PERSONALITY TYPES IN TEAM P
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GETTING PUBLISHED IN THE JOURNAL OF
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STRATEGIC MEMBERSHIP DEVELOPMENT PL
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E-LEARNING: AN INNOVATIVE LEARNING
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The future of marketing education b
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Even as social presence provides th
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APPLYING LESSONS FROM BRAIN SCIENCE
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INCORPORATING WRITING IN THE MARKET
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Variable Operationalization Our var
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TABLE 4 Effect of Revision and Rewr
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A CALL TO ACTION: A RESEARCH AGENDA
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have proficient reading skills, and
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effective way to prepare the next g
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TESTING CLIENT-BASED PROJECTS: WHAT
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ATTITUDES AND PERCEPTIONS OF SOCIAL
Page 163 and 164:
ASSURANCE OF LEARNING AND ASSESSMEN
Page 165:
Miniano, Carl Mark B...............
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