2008 - Marketing Educators' Association

ASSURANCE OF LEARNING AND ASSESSMENT ISSUES
Session Chairs
James Cross and John A. Schibrowsky, University of Nevada, Las Vegas;
john.schibrowsky@unlv.edu
Panelists
Steven Hartley, University of Denver, Denver, CO
Gail Ball, Management Consultant
Alexander Nill, University of Nevada, Las Vegas
Micol Maughan, Fort Hays State University, Hays, KS
Richard S. Lapidus, University of Nevada, Las Vegas
Lucille Pointer, University of Houston, Downtown Campus, Houston, TX
AACSB has developed a new set of standards
regarding students’ learning experiences. The new
buzzword is “AOL,” Assurance of Learning. This
session will present an overview of the AOL process,
how it ties in with assessment activities, and various
experiences students will have with these activities.
Professor Cross will introduce the topic. He and
Professor Hartley will then give an overview of AOL.
The process emphasizes accountability and
continuous improvement. Assessment programs at
the University of Nevada, Las Vegas and the
University of Denver and how they tie in with AOL
will be featured.
ABSTRACT
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Next, Professors Pointer, Maughan, Nill and
Schibrowsky will describe some of the student
activities which fall under this banner at UNLV. They
will discuss specific assignments that they use in
their senior-level marketing classes.
AOL suggests broad expectations for each degree
program. Professor Lapidus (who is also Associate
Dean at UNLV) will wrap up the session with an
administrator’s perspective on AOL, AACSB
standards, and college assessment.
The session will end with a roundtable discussion of
the topic and comments from the audience.