01.10.2013 Views

2006 Annual Report - Fiat SpA

2006 Annual Report - Fiat SpA

2006 Annual Report - Fiat SpA

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Innovation and Products<br />

After the introduction of numerous new models in 2005,<br />

signalling implementation of the strategy to modernise<br />

and improve <strong>Fiat</strong> Auto’s products, <strong>2006</strong> was marked by<br />

the introduction of new models that rounded out the lines<br />

of models offered by <strong>Fiat</strong>, Lancia, and Alfa Romeo.<br />

At <strong>Fiat</strong>, the number of Panda models (this is the top-selling<br />

segment A model in Europe) continued growing. The Panda<br />

Hydrogen was presented in February, as the prototype of an<br />

alternative fuel vehicle. In October, the model year and the<br />

typically sporty 100 HP version were presented.<br />

In March <strong>2006</strong>, the diesel version of the Sedici was presented<br />

and in December this version propelled the SUV to the top of<br />

the rankings for the best-selling 4x4 in Italy.<br />

A preview presentation of the <strong>Fiat</strong> Linea was held in October.<br />

This model made its first official appearance at the Istanbul<br />

Motor Show in November. Produced by Tofas, it will go on<br />

sale in the first half of 2007. This car will enable the <strong>Fiat</strong> brand<br />

to establish a presence in the high-range C segment for sedans<br />

in Turkey and in the other countries where it will be sold.<br />

After the preview at the end of October, the Bravo was<br />

launched in Rome on January 31, 2007. This is the new model<br />

with which the <strong>Fiat</strong> brand intends to regain top positions in the<br />

medium-size segment, which is the most important in Europe.<br />

This car combines technology and beauty. Highly stylised, it<br />

was designed with great attention to safety and equipped with<br />

top-rated engines in terms of environmental friendliness and<br />

performance. Together with this new model, also the new<br />

trademark was presented. This trademark will appear on all<br />

new <strong>Fiat</strong> models, starting from the Bravo.<br />

Two special events that occurred in <strong>2006</strong> also merit mention.<br />

The first was the presentation of the new Mirafiori Motor<br />

Village at the end of May. This company-owned dealership<br />

was created in the Mirafiori premises, signalling the adoption<br />

of a new philosophy that will soon be exported outside Italy.<br />

The second event was the joint presentation with Ikea of the<br />

new interior designs of <strong>Fiat</strong> dealerships: a young, innovative,<br />

and functional style that combines simplicity of use for the<br />

customer and a consistent image at various dealerships.<br />

64 <strong>Report</strong> on Operations <strong>Fiat</strong> Auto<br />

Alfa Romeo started selling the Alfa 159 Sportwagon in<br />

February <strong>2006</strong>, joining the sedan introduced at the end of 2005.<br />

The Alfa Spider was voted “Cabrio of the Year <strong>2006</strong>” at its<br />

Geneva Motor Show preview. This was followed by its<br />

presentation to the press in June. Sales of the Q2 versions of<br />

the 147 and the GT started in January 2007. This version has<br />

a two-wheel drive that offers greater stability and road hold,<br />

comparable to a four-wheel drive. Finally, the diesel version<br />

of the Alfa Spider is scheduled for launch in March 2007.<br />

At the end of November, Lancia celebrated the brand’s 100th<br />

anniversary. To mark the occasion, all Lancia models were<br />

also sold in a particularly rich and exclusive centenary version.<br />

The New Ypsilon was rolled out at the end of September, after<br />

being previewed at the beginning of September (on the<br />

occasion of the Venice International Film Festival). The new<br />

Delta was also previewed at that festival, in anticipation of its<br />

debut in 2008.<br />

There were major new product roll-outs at <strong>Fiat</strong> Light<br />

Commercial Vehicles as well. The New Ducato was introduced<br />

in May. It is destined to continue the success of a very popular<br />

model both inside and outside Italy. The New Scudo, which is<br />

produced at the Sevel Nord plant in Valenciennes, France, was<br />

introduced in November and started being sold in January<br />

2007.<br />

Product development activities were focused principally on<br />

the completion of several minor changes for the Panda, Grande<br />

Punto, and Ypsilon, completion of development of the New<br />

Ducato, development of the Bravo, Croma FL, <strong>Fiat</strong> 500, Linea,<br />

and Minicargo, and the start of development on the new Alfa<br />

147 and Delta HPE.<br />

Research and development was also carried out on<br />

components for future application, including engines and<br />

transmissions.<br />

Financial Services<br />

In <strong>2006</strong>, the financial services companies of the Sector saw the<br />

establishment of the partnership between <strong>Fiat</strong> Auto and the<br />

Crédit Agricole group at the end of December. This agreement<br />

involved the creation of a 50-50 joint venture, named <strong>Fiat</strong> Auto<br />

Financial Services, for the management of financing activities<br />

in Europe offered to <strong>Fiat</strong> Auto dealerships, end customers<br />

who opt for instalment payment plans, as well as leasing<br />

and medium and long-term rental services. This alliance<br />

with a major European bank group will enable the financial<br />

companies of the Sector to guarantee the level of fund<br />

necessary for the development of services at primary<br />

conditions. It will also make it possible to revive integrated<br />

management of the three lines of activity (dealership financing,<br />

retail auto financing and car rental), which is fundamental<br />

to winning the loyalty of <strong>Fiat</strong> Auto customers.<br />

In more detail, the transaction is broken down as follows: <strong>Fiat</strong><br />

Auto, upon exercise of its call option, purchased from Synesis<br />

Finanziaria 51% of Fidis Retail Italia (a company controlling the<br />

<strong>Fiat</strong> Auto European retail financing activities) which then<br />

changed its corporate name into <strong>Fiat</strong> Auto Financial Services.<br />

FAFS acquired certain <strong>Fiat</strong> Auto subsidiaries active in the<br />

European long-term renting and <strong>Fiat</strong> Auto dealer financing.<br />

<strong>Fiat</strong> Auto sold to Sofinco, the wholly owned consumer credit<br />

subsidiary of Crédit Agricole, 50% of the share capital of FAFS.<br />

In the dealership financing segment, the Sector’s financial<br />

companies handled loans totalling approximately 12,400<br />

million euros (9,810 million euros in 2005). When combined<br />

with other financing instruments available to provide financing<br />

support to the dealer network, these operations generated<br />

average financing of approximately 3,580 million euros (3,150<br />

million euros in 2005). The increase in volumes reflects the<br />

increase in sales reported on most of the markets.<br />

In the supplier financing segment, a total of approximately<br />

1,980 million euros in loans were handled (3,670 million euros<br />

in 2005), generating an average financing of 260 million euros<br />

in <strong>2006</strong> (560 million euros in 2005). This decrease was related<br />

to the company decision to reduce its commitment to that<br />

activity.<br />

In the renting business, Leasys, which operates in the<br />

company fleet segment, realised an operating turnaround<br />

in <strong>2006</strong>, reaping the fruits of a major corporate reorganisation<br />

and restructuring. The company wrote over 33,000 new<br />

contracts, up significantly from 2005 due to the renewal<br />

of two major contracts with institutional customers.<br />

Savarent consolidated its role as captive company operating<br />

through the network of <strong>Fiat</strong> Auto dealerships. Its products are<br />

offered primarily to small and medium-sized businesses and<br />

individuals. In <strong>2006</strong> the company also wrote over 18,000 new<br />

contracts, up 20% from 2005.<br />

If the segment’s foreign companies are also counted, a total of<br />

60,100 contracts were written, up 52% from 2005. The Sector’s<br />

proprietary car fleet totalled over 134,000 units at December<br />

31, <strong>2006</strong>, down 7% from 2005 as a result of the policy<br />

implemented to focus on a higher profitability of the business.<br />

Effective February 1, 2007, <strong>Fiat</strong> Auto changed its name to “<strong>Fiat</strong><br />

Group Automobiles S.p.A.”<br />

Concurrently, four new companies were formed, 100% owned<br />

by <strong>Fiat</strong> Group Automobiles S.p.A.: “<strong>Fiat</strong> Automobiles S.p.A.,”<br />

“Alfa Romeo Automobiles S.p.A.,” “Lancia Automobiles<br />

S.p.A.,” and “<strong>Fiat</strong> Light Commercial Vehicles S.p.A.”. Their<br />

productive activities and personnel will remain part of <strong>Fiat</strong><br />

Group Automobiles S.p.A.<br />

These changes are consistent with the new corporate culture of<br />

the <strong>Fiat</strong> Group. In particular, they reflect two strategic choices<br />

of how it approaches the business: on the one hand, the unity<br />

of the Group, and on the other hand, the specific<br />

characteristics of the operating sectors and individual brands.<br />

<strong>Report</strong> on Operations <strong>Fiat</strong> Auto 65

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!