2006 Annual Report - Fiat SpA
2006 Annual Report - Fiat SpA
2006 Annual Report - Fiat SpA
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Innovation and Products<br />
After the introduction of numerous new models in 2005,<br />
signalling implementation of the strategy to modernise<br />
and improve <strong>Fiat</strong> Auto’s products, <strong>2006</strong> was marked by<br />
the introduction of new models that rounded out the lines<br />
of models offered by <strong>Fiat</strong>, Lancia, and Alfa Romeo.<br />
At <strong>Fiat</strong>, the number of Panda models (this is the top-selling<br />
segment A model in Europe) continued growing. The Panda<br />
Hydrogen was presented in February, as the prototype of an<br />
alternative fuel vehicle. In October, the model year and the<br />
typically sporty 100 HP version were presented.<br />
In March <strong>2006</strong>, the diesel version of the Sedici was presented<br />
and in December this version propelled the SUV to the top of<br />
the rankings for the best-selling 4x4 in Italy.<br />
A preview presentation of the <strong>Fiat</strong> Linea was held in October.<br />
This model made its first official appearance at the Istanbul<br />
Motor Show in November. Produced by Tofas, it will go on<br />
sale in the first half of 2007. This car will enable the <strong>Fiat</strong> brand<br />
to establish a presence in the high-range C segment for sedans<br />
in Turkey and in the other countries where it will be sold.<br />
After the preview at the end of October, the Bravo was<br />
launched in Rome on January 31, 2007. This is the new model<br />
with which the <strong>Fiat</strong> brand intends to regain top positions in the<br />
medium-size segment, which is the most important in Europe.<br />
This car combines technology and beauty. Highly stylised, it<br />
was designed with great attention to safety and equipped with<br />
top-rated engines in terms of environmental friendliness and<br />
performance. Together with this new model, also the new<br />
trademark was presented. This trademark will appear on all<br />
new <strong>Fiat</strong> models, starting from the Bravo.<br />
Two special events that occurred in <strong>2006</strong> also merit mention.<br />
The first was the presentation of the new Mirafiori Motor<br />
Village at the end of May. This company-owned dealership<br />
was created in the Mirafiori premises, signalling the adoption<br />
of a new philosophy that will soon be exported outside Italy.<br />
The second event was the joint presentation with Ikea of the<br />
new interior designs of <strong>Fiat</strong> dealerships: a young, innovative,<br />
and functional style that combines simplicity of use for the<br />
customer and a consistent image at various dealerships.<br />
64 <strong>Report</strong> on Operations <strong>Fiat</strong> Auto<br />
Alfa Romeo started selling the Alfa 159 Sportwagon in<br />
February <strong>2006</strong>, joining the sedan introduced at the end of 2005.<br />
The Alfa Spider was voted “Cabrio of the Year <strong>2006</strong>” at its<br />
Geneva Motor Show preview. This was followed by its<br />
presentation to the press in June. Sales of the Q2 versions of<br />
the 147 and the GT started in January 2007. This version has<br />
a two-wheel drive that offers greater stability and road hold,<br />
comparable to a four-wheel drive. Finally, the diesel version<br />
of the Alfa Spider is scheduled for launch in March 2007.<br />
At the end of November, Lancia celebrated the brand’s 100th<br />
anniversary. To mark the occasion, all Lancia models were<br />
also sold in a particularly rich and exclusive centenary version.<br />
The New Ypsilon was rolled out at the end of September, after<br />
being previewed at the beginning of September (on the<br />
occasion of the Venice International Film Festival). The new<br />
Delta was also previewed at that festival, in anticipation of its<br />
debut in 2008.<br />
There were major new product roll-outs at <strong>Fiat</strong> Light<br />
Commercial Vehicles as well. The New Ducato was introduced<br />
in May. It is destined to continue the success of a very popular<br />
model both inside and outside Italy. The New Scudo, which is<br />
produced at the Sevel Nord plant in Valenciennes, France, was<br />
introduced in November and started being sold in January<br />
2007.<br />
Product development activities were focused principally on<br />
the completion of several minor changes for the Panda, Grande<br />
Punto, and Ypsilon, completion of development of the New<br />
Ducato, development of the Bravo, Croma FL, <strong>Fiat</strong> 500, Linea,<br />
and Minicargo, and the start of development on the new Alfa<br />
147 and Delta HPE.<br />
Research and development was also carried out on<br />
components for future application, including engines and<br />
transmissions.<br />
Financial Services<br />
In <strong>2006</strong>, the financial services companies of the Sector saw the<br />
establishment of the partnership between <strong>Fiat</strong> Auto and the<br />
Crédit Agricole group at the end of December. This agreement<br />
involved the creation of a 50-50 joint venture, named <strong>Fiat</strong> Auto<br />
Financial Services, for the management of financing activities<br />
in Europe offered to <strong>Fiat</strong> Auto dealerships, end customers<br />
who opt for instalment payment plans, as well as leasing<br />
and medium and long-term rental services. This alliance<br />
with a major European bank group will enable the financial<br />
companies of the Sector to guarantee the level of fund<br />
necessary for the development of services at primary<br />
conditions. It will also make it possible to revive integrated<br />
management of the three lines of activity (dealership financing,<br />
retail auto financing and car rental), which is fundamental<br />
to winning the loyalty of <strong>Fiat</strong> Auto customers.<br />
In more detail, the transaction is broken down as follows: <strong>Fiat</strong><br />
Auto, upon exercise of its call option, purchased from Synesis<br />
Finanziaria 51% of Fidis Retail Italia (a company controlling the<br />
<strong>Fiat</strong> Auto European retail financing activities) which then<br />
changed its corporate name into <strong>Fiat</strong> Auto Financial Services.<br />
FAFS acquired certain <strong>Fiat</strong> Auto subsidiaries active in the<br />
European long-term renting and <strong>Fiat</strong> Auto dealer financing.<br />
<strong>Fiat</strong> Auto sold to Sofinco, the wholly owned consumer credit<br />
subsidiary of Crédit Agricole, 50% of the share capital of FAFS.<br />
In the dealership financing segment, the Sector’s financial<br />
companies handled loans totalling approximately 12,400<br />
million euros (9,810 million euros in 2005). When combined<br />
with other financing instruments available to provide financing<br />
support to the dealer network, these operations generated<br />
average financing of approximately 3,580 million euros (3,150<br />
million euros in 2005). The increase in volumes reflects the<br />
increase in sales reported on most of the markets.<br />
In the supplier financing segment, a total of approximately<br />
1,980 million euros in loans were handled (3,670 million euros<br />
in 2005), generating an average financing of 260 million euros<br />
in <strong>2006</strong> (560 million euros in 2005). This decrease was related<br />
to the company decision to reduce its commitment to that<br />
activity.<br />
In the renting business, Leasys, which operates in the<br />
company fleet segment, realised an operating turnaround<br />
in <strong>2006</strong>, reaping the fruits of a major corporate reorganisation<br />
and restructuring. The company wrote over 33,000 new<br />
contracts, up significantly from 2005 due to the renewal<br />
of two major contracts with institutional customers.<br />
Savarent consolidated its role as captive company operating<br />
through the network of <strong>Fiat</strong> Auto dealerships. Its products are<br />
offered primarily to small and medium-sized businesses and<br />
individuals. In <strong>2006</strong> the company also wrote over 18,000 new<br />
contracts, up 20% from 2005.<br />
If the segment’s foreign companies are also counted, a total of<br />
60,100 contracts were written, up 52% from 2005. The Sector’s<br />
proprietary car fleet totalled over 134,000 units at December<br />
31, <strong>2006</strong>, down 7% from 2005 as a result of the policy<br />
implemented to focus on a higher profitability of the business.<br />
Effective February 1, 2007, <strong>Fiat</strong> Auto changed its name to “<strong>Fiat</strong><br />
Group Automobiles S.p.A.”<br />
Concurrently, four new companies were formed, 100% owned<br />
by <strong>Fiat</strong> Group Automobiles S.p.A.: “<strong>Fiat</strong> Automobiles S.p.A.,”<br />
“Alfa Romeo Automobiles S.p.A.,” “Lancia Automobiles<br />
S.p.A.,” and “<strong>Fiat</strong> Light Commercial Vehicles S.p.A.”. Their<br />
productive activities and personnel will remain part of <strong>Fiat</strong><br />
Group Automobiles S.p.A.<br />
These changes are consistent with the new corporate culture of<br />
the <strong>Fiat</strong> Group. In particular, they reflect two strategic choices<br />
of how it approaches the business: on the one hand, the unity<br />
of the Group, and on the other hand, the specific<br />
characteristics of the operating sectors and individual brands.<br />
<strong>Report</strong> on Operations <strong>Fiat</strong> Auto 65