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Paper - Academic Registry and Council Secretariat - Queen Mary ...

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TPB2012-024<br />

Medical <strong>and</strong> genetic privacy <strong>and</strong> intellectual property<br />

Genetic privacy<br />

Genetic sampling <strong>and</strong> collection; genomic libraries <strong>and</strong> databases<br />

Traditional medicine <strong>and</strong> genetic resources<br />

Intellectual property <strong>and</strong> sport<br />

Module A [LWM63A]<br />

Br<strong>and</strong>ing in sports<br />

Introduction to sporting br<strong>and</strong>s<br />

Trade mark protection for sports events <strong>and</strong> sports stars<br />

Using copyright to protect imagery <strong>and</strong> sounds in sport<br />

Using design rights to protect images, mascots <strong>and</strong> br<strong>and</strong>s<br />

Passing off <strong>and</strong> endorsement of events <strong>and</strong> stars<br />

Sports celebrities image rights<br />

Module B [LWM63B]<br />

Sponsorship in sports<br />

The sponsorship market in sport<br />

The different types of sponsorship available<br />

The sorts of rights granted in sponsorship agreements<br />

The responsibilities of both sponsors <strong>and</strong> the sponsored party<br />

The sponsorship contract<br />

Module C [LWM63C]<br />

Sequence: modules A <strong>and</strong> B must be completed before module C is attempted<br />

Ambush marketing<br />

Introduction to ambush marketing<br />

Protection of special event symbols (for example, the Olympics)<br />

Anti-ambush marketing laws<br />

The use of domain names to ambush an event<br />

The internationalisation of ambush marketing norms<br />

Preventing ambush marketing: the toolkit<br />

Deleted: Intellectual property<br />

on the internet<br />

Module A [LWM24A] <br />

Digital copyright<br />

Introduction to digital<br />

copyrightCopyright Directive<br />

<strong>and</strong> Digital Millennium<br />

Copyright Act<br />

Emerging copyright issues<br />

Licensing <strong>and</strong> rights<br />

management in the digital<br />

arena<br />

Module B [LWM24B]<br />

Trade marks <strong>and</strong> other rights<br />

in distinctive signs online<br />

Introduction to trade marks<br />

Developments in use of<br />

trade marks online<br />

Principle of territoriality <strong>and</strong><br />

use of trade marks online<br />

Unfair competition<br />

Module C [LWM24C]<br />

Domain names<br />

Introduction to the<br />

mechanics of the domain name<br />

system<br />

Cybersquatting<br />

Recent developments<br />

concerning domain names <strong>and</strong><br />

intellectual property <br />

Dispute resolution<br />

Module D [LWM24D]<br />

Computer-related patents<br />

Business methods patents<br />

Software patents<br />

Prior art effectEnforcement of<br />

rights<br />

Module D [LWM63D]<br />

Sequence: modules A <strong>and</strong> B must be completed before module D is attempted<br />

Special topics in sports<br />

Broadcasting rights<br />

Ticketing restrictions<br />

Advertising laws <strong>and</strong> sports br<strong>and</strong>ing<br />

Counterfeiting <strong>and</strong> merch<strong>and</strong>ising<br />

Intellectual property on the internet<br />

Module A [LWM24A]<br />

Digital copyright<br />

Introduction to digital copyright<br />

Copyright Directive <strong>and</strong> Digital Millennium Copyright Act<br />

43

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