Microsoft Office

Performing Spreadsheet What-If Analysis 36
FIGURE 36.7
This worksheet calculates the net profit from a direct-mail promotion.
ON the CD-ROM
This workbook, named direct mail.xlsx, is available on the companion CD-ROM.
This model uses two input cells: the number of promotional pieces mailed and the anticipated response
rate. The following items appear in the Parameters area:
n
n
n
n
n
n
n
Printing costs per unit: The cost to print a single mailer. The unit cost varies with the quantity:
$0.20 each for quantities less than 200,000; $0.15 each for quantities of 200,001 through
300,000; and $0.10 each for quantities of more than 300,000. The following formula is used:
=IF(B4